Penyani "Nick" - ogula ndemanga

Ulonda kampani "Nika" - chikuni watsopano, koma chotchuka kwambiri mu msika zoweta kale. Chiyambi cha mtundu ukuchitika mu 2003, pamene ulimi anaima pa chiyambi cha Andrei Karpov ndi wotchedwa Dmitry Kuzmin.

Chaka chino, woyamba makina wotchi wagolidi zinalembedwa. An Mwachitsanzo maziko a woyamba zigawo zisanu za mtundu "Nike". Zimango apanga kupanga zathu watchmaking ndi luso ake patenti. Ndiyamika kupezeka, kampani wakhala wapadera wopanga madzulo "kapisozi" sayansi. Kale mu 2006, "Nick" maola (ndemanga kasitomala akutitsimikizira izi) zinatchuka. Management walandira mphoto yoyamba pa Kugula Protection Fund, ndi buku la malonda kuchuluka kwa zikwi zingapo chaka. M'tsogolo, kampani ndi mwachangu osauka, kuwonjezera, mankhwala zidaperedwa kwa maiko CIS ndi pafupi kunja. Kupanga ziwawa anakula mwachangu, mu 2008 chiwerengero cha malo ogulitsira mu Russia wafika zikwi zinayi. Penyani "Nick" ndi kulandira mayankho ochokera abwenzi lonse, atsogoleri mpake inalandira satifiketi motsata mfundo ISO. Mu chaka chomwecho, kampani zimakhala zomera ndi akulowa pamwamba opanga 20 zagolide woyenga bwino. Ndi 2009, ndi kunja chakhala zotheka kugula ulonda "Nick". Reviews ogula yachilendo osachepera positive. Mu 2010, mmera mwakhama kuwonjezera zochita zake, Chalk zilipo ndi zibangili kukongoletsa pansi pa chizindikiro dzina "Nike".

"New Nkhope" mtundu "Nike"

Kumapeto kwa 2011 ife anamaliza rebranding wa kampani. padziko lonse feduro malonda ndi mawu unayambitsidwa: "Nick - penyani muyezo kwambiri." Pamene angagwiritse kamangidwe yolengeza mfundo mbiri ya mtundu ankagwiritsa ntchito. The zikwangwani utoto golide ndi kusindikiza ya wotchi. Mtengo komanso zothandiza infomercial anakopeka makasitomala atsopano ndipo anasonyeza ogula Russian kuti amatiyang'anira "Nick", ndemanga za chimene ndidamva osati onse, alidi woyenera mtundu, zimene mosavuta kupikisana ndi otchuka Rolex, Carrera ndi zina zotero. Palibe chikaiko, choncho mankhwala Iye anayima mu msika Russian ndi yapindula ndi olankhulira.

Image chigawo chimodzi cha mtundu "Nike" n'chofunikira kwambiri pa nthawiyo, koma opanga musaiwale za khalidwe ndi exclusivity katundu. mankhwala umafunika zodzikongoletsera analengedwa osati chifukwa ogula ambiri ndi anthu amene mukudziwa chimene chimapanga wotchi yagolide "Nick", ndemanga zimene zimakhala ngati mankhwala kuwasindikiza mu Switzerland. Kufunika kwa ndalama likutsimikizira kuti wotchi Russian mafakitale amatha kupikisana ndi Western, osati kunyenga ogula. Komanso Dziwani kuti pakati pa zinthu za opanga Japanese ndi European n'kovuta kupeza golide woyenga chitsanzo, pamene kampani "Nika" amatitsimikizira inu zitsulo zamtengo wapatali.

ogula Russian ndi sanyalanyaza mtundu "Nike". Maola, ndemanga amene angamvele ambiri, osati kapangidwe choyambirira ndipo m'malo tingachipeze powerenga chowonjezera pa luntha ndiwofatsa. Tikukhulupirira kuti ndi patsogolo kasamalidwe ulimi adzaonetsetsa kuti okonza zosiyanasiyana zitsanzo.