Ndiyenera kugula sutukesi Samsonite: kufotokoza, ubwino ndi kuipa

The mafashoni ndi loopsali ndi zakanthawi. Lililonse okonza tsiku padziko lonse akubwera ndi chifukwa ogula zinthu zatsopano amapanga zovala za tsiku ndi tsiku kapena luso. Masiku ano simungakhoze kuchita popanda mankhwala amenewa kale. N'chifukwa chake, kuyang'ana olemekezeka, kuti udindo wake ndi fano, iye amayenera kunyamula zinthu zonse zimene zatizungulira izo, inueni. Chimodzi mwa zofunika kwa nzika anthu angatchedwedi sutukesi. Samsonite - waukulu American Mlengi, ozikidwa pa yopanga katundu wotereyu.

The mtundu wakhala muyezo weniweni wa quality, kalembedwe ndi durability. Koma zomwe izo zinakhala choncho ogula? Kodi ubwino waukulu chopangidwa ndi masutikesi chiyani?

mtundu nkhani

poyambira ake mfundo kampani tsopano odziwika anayamba kubwerera mu 1910. Zinali ndiye mu mzinda US wa Denver, luso ndi wanzeru Jess Shveyder anatulukira yaying'ono kwambiri ndipo imathandiza sutukesi kwa okonda kuyenda ndi relocations pafupipafupi. Samsonite - chikuni kuti anayamba kukondwera makasitomala ndi mankhwala oyamba. Izo zinachitika chifukwa kudziyesa katundu. Poyamba, awa anali experimental zitsanzo zimene zingathe mbuye kumvetsa kwa apaulendo mu chikwama chanu, kukula kwake chiyenera kukhalira, ndi zimene kuika mu izo. Atangomva chitsanzo woyamba anabadwa, Jess anazindikira kuti anapeza wake unali wopambana ndipo patapita kuti ganyu, kuwaphunzitsa chifukwa awo, ndipo anayamba kuŵeta wa masutikesi ndi matumba.

Inde malonda

kampaniyo amadziwika osati chifukwa cha kamangidwe woyengeka, ndi mphamvu ndi mankhwala apadera. Choncho, choyamba mankhwala mtundu malonda anali wotchuka kwambiri, ndipo onse chifukwa anali alipidwa chithunzi, pamene anthu asanu athanzi (ndekha Jese, abale ake atatu ndi atate) ali choncho. Woyambitsa chilichonse masutikesi ake anali kwambiri wangwiro ndi odalirika. Mfundo imeneyi Anakhalanso maziko kupanga mankhwala onse a mtunduwu.

Samsonite sutukesi - moyo wautali kungakupatseni

kampani yafika kutali ku ulemerero, koma dzina lake ( "Samsonite") anapata yekha mu 1962. Ndipo chochitika chinali kutulutsidwa kwa sutukesi loyamba la pulasitiki kuumbidwa ndi magnesium, zomwe yomweyo anakhala kugunda pa nthawi. mankhwala kunali kuwala, malo, adzatsekeredwa anatseka ndipo si anafotokoza mu kugwa. Shveyder anatsogolera Kukwezeleza mtundu kwa nthawi yaitali, mpaka, mpaka kunali mavuto m'banja. Mu 1973 kampani inalandidwa ndi eni watsopano, bungweli Beatrice Zakudya. Tsopano yopanga masutikesi ndi dzanja m'chikwama kunditumiza ku akatswiri ena amene achoka ndi dzina mtundu ndi lingaliro, amene kotero waife ogula.

Mwini wina amapereka masutikesi chatsopano "Samsonite"

Mu 1974, kampani amapanga yojambula, ndi kuwala masutikesi woyamba setifiketi mawilo ndi retractable khasu. Izi yomweyo kumukweza chizindikiro pamwamba mpikisano ena onse, kupereka ogula kwenikweni chitonthozo, mayiko ndi kudalilika pamene ntchito mankhwala amenewa. Kuyambira pamenepo mtundu amasangalala makasitomala zaluso, kupanga zothandiza, yaying'ono ndi wotsogola thumba. Samsonite - kampani lakwaniritsa izi pamwamba mu makampani.

ubwino mankhwala

Ngati ife kulankhula za makhalidwe enieni wogwidwa ndi mankhwala onse a kampani malonda, zofunika kwambiri Tikhoza kunena ankaona odalirika. Malonda yokopa zokhudza zinthu, munjira ina iliyonse amasonyeza mphamvu ya mankhwala: ngati iwo agwa ku ndege ndi sizisintha ngati ali m'madzi, motero kusunga mbali mkati youma, ndipo ngakhale momwe iwo kuchilango zili njiru chifukwa kukhalapo maloko chitetezo ndi oyika wapadera.

Mosakayikira, wachiwiri chidwi mbali ya katundu mtundu tinganene kuti mosavuta. Opanga akuchita zonse zotheka kuti ogula samaona azunzike pamene yodzaza kwathunthu, umene ndi masutikesi. Samsonite Spinner - wina zitsanzo ŵa mu kugulitsa katundu wa kampani. Streamlined mamangidwe cholimba zovekera ndi omasuka zosaneneka anapambana mitima ya anthu mamiliyoni mafani. Tembenuzani gudumu kulola olamulira iliyonse kusintha malangizo nthawi iliyonse popanda kusuntha mankhwala. mzerewu chotchuka kwambiri chifukwa tingachidziwe mkulu sayansi. Zonse muyenera apaulendo panjira, Chili mankhwala a mtundu uwu. Pamene iwo amati okha opanga, ndi chodziwikiratu muyenera akukonza masutikesi. Samsonite zimawachititsa "chikumbumtima", kaphatikizidwe mwambo wa mankhwala khalidwe ndi njira zamakono za processing ndi kuwamaliza.

Lachitsanzo original

Munthu angathe kukana chakuti malonda yokopa ikuchitika ndi opanga, nthawi zambiri kukokomeza makhalidwe enieni a mankhwala. Izi sitinganene za Samsonite sutukesi. Reviews mamiliyoni makasitomala, Komano, taganizirani zokolola za mtunduwu mwaluso weniweni wa makampani. Ndithudi, kampaniyo nthawizonse chinachake kudabwa makasitomala awo, zimaperekedwa pa nthawi ozunguza ndi njira zachilendo. Choncho, 2000s, ndi chizindikiro anatembenukira kwa osauka katundu umafunika kalasi. Nkhani kwambiri lodziwika tinganene kuti, thupi lake ndi chokongoletsedwa ndi Swarovski mibulu. chitsanzo ichi kwenikweni "aphulitsa" mafashoni dziko, anaonekera kutsogolo kwa ogula kwenikweni ovuta kwambiri komanso chamtengo sutukesi. Polemekeza kutsegula ndi dzina m'munsi mwa chikumbutso cha kampani adzamasula magulu katundu ndi thupi golide yofiira.

kasitomala Feedback

Osiyanasiyana mankhwala a mtundu uwu kwenikweni chachikulu. Pali mankhwala akuluakulu ndipo ngakhale masutikesi ana. Samsonite konse Liima amapereka makasitomala nthawi iliyonse options latsopano ndi zitsanzo, kotero makasitomala nthawi zonse zambiri zoti tisankhepo. Monga makasitomala m'masitolo kuti katundu uyu mtundu ndi cholimba kwambiri. Kupirira aliyense kugwa ndi kumenyana ndi sichinaululidwe ngakhale ndi mwansanga amphamvu. chitetezo kwambiri anaika ena masutikesi, amathandizadi. Komanso kulabadira makasitomala zovekera odalirika, amene ambike ngakhale pasanathe zaka 10. Makamaka agwedeza mankhwala mphamvu. Kumene, amasangalala zosiyanasiyana masitaelo ziwembu. Inu mukhoza kutenga chilichonse mtundu maganizo a mankhwala. Makamaka otchuka nawonso amasangalala sutukesi trolley. Samsonite wapanga mtundu kotero omasuka kuti munthu ngakhale kuthana ndi mavuto (tokhala mu msewu, makwerero, etc.), asaone kusapeza yaikulu.

Ambiri, izi kampani malonda tsopano ndi muyezo wodalirika komanso durability. Ngati pali mpikisano mu kampani, iwo ali mbali luso akadali kutali kutha kukwaniritsa zimene mtundu "Samsonite". Posankha thumba nokha kapena achibale anu mu malo oyamba ayenera kulabadira kwa katundu wa kampani imeneyi.