Ndingatani kuti ndikhale ndi chidziwitso? Fufuzani zopempha. Kuwona Kuyenera

Ngakhale kuti injini zamakono zamakono zikuyesera kusintha momwe zingathere kwa ogwiritsa ntchito, kufufuza zambiri pa intaneti sikumakhala kosavuta kwa izi. Zonse chifukwa tsiku lililonse pa intaneti pali malo masauzande ambiri. Ndipo kuchuluka kwa zinyalala, zomwe nthawi zambiri zimapachikidwa mu intaneti, siziwerenganso.

Kuyenera

Kufunika ndi mawu omwe amasonyeza kuti zotsatira zake zotsatila zikugwirizana ndi zomwe akuyembekezera. Mwa kuyankhula kwina, ngati wogwiritsa ntchito adapeza zomwe akufuna, zomwe zimapezeka zimatchedwa zofunikira. Ngati sichoncho, amatchedwa irrelevant.

Mwachidule chokhudza chachikulu

Injini yamakono yamakono yamakono ili ndi njira zake zokha zoganizira kufunikira kwake, osati malo onsewa akuyesedwa, koma zinthu zonse zomwe zakhala zikugwiritsidwa ntchito. Zotsatira zake, kusintha zofunikira za, monga, injini yowunikira "Yandex", palibe amene angatsimikize kuti akugwirizana ndi Google. Lero, musanayambe kuwonjezeka, muyenera kuthera nthawi yambiri mukufufuza zomwe zilipo. Pambuyo pake mukhoza kuyamba ntchito zothandiza.

Kodi kugwirizana kumatsimikiziridwa bwanji?

Mlingo woyenera wa chidziwitso china ndi funso lofunsidwa likugwiritsidwa ntchito pogwiritsa ntchito njira zatsopano zosaka. Zimaphatikizapo chiŵerengero cha mawu onse ofunika ku chiwerengero chonse cha nkhaniyi yofalitsidwa patsamba. Pogwiritsa ntchito tsamba, injini iliyonse yofufuzira imayesa kuchuluka kwa chiwerengero cha zochitika. Ndi momwe mungakulitsire kufunika kotero kuti mutulukitse nkhaniyi? Ambiri amakonda kumvera magawo asanu peresenti ya makiyi a mawu onsewo. Koma zimakhalanso kuti olemba okhudzana ndi mavuto. Vuto lalikulu la webmaster aliyense ndilo kuti kusokonezeka kulikonse ku chiwerengerochi kungachititse tsamba kusunthidwa kuti "lisanyalanyaze". Kuonjezerapo, kuwonjezereka kwakukulu kwa chiwerengero chazolowera kudzatengera kuti injini yosaka idzaletseratu kupereka, ndikufotokozera zomwe zili zosayenera kuwonera (spam).

Poyambirira, kufunikira kwa chidziwitso kunatsimikiziridwa ndi ziwerengero zingapo za mkati, mwachitsanzo, kuchuluka kwa makiyi pamutu, chiwerengero cha mawu ofunika m'malemba, meta tags, malemba zinthu, ndi zina zotero. Masitolo atangowonekera omwe akugwiritsidwa ntchito kutsogolera ku chitukuko cholimbikitsidwa, padali kusowa kochepetsera magawo ofufuzira kuti agwirizane ndi kufunikira kwake.

Lonjezani kufunika

Kuwonjezeka kwakukulu sikovuta kwambiri. Koma zimatenga nthawi yaitali, ndipo izi ziyenera kukhala zokonzeka nthawi zonse. Pali malingaliro angapo kuti apititse patsogolo kufunika kwa tsamba kapena malo onse.

Ndingatani kuti ndikhale ndi chidziwitso?

• Kulingalira kwapadera. Sikofunika kuika mau ofanana pafupi. Kwa CS, ndikokwanira kuika mafunso 2-3 enieni. Pafupifupi chimodzimodzi - mu mawonekedwe osinthidwa. Nthawi zina zimatengera zolemba zochepa, zimadalira kukula kwa zinthu zomwe zasinthidwa. Monga lamulo, zowonjezera zakuthupi, zimakwera chiwerengero cha zochitika.
• Chilengedwe. Ngakhale kuti mawu ofunika pazochitika zina zingawoneke zovuta kuwona, ndikofunikira kwambiri kuti mawu ochokera mu funsoli awonetseke mwachilengedwe m'nkhaniyi. Musanawonjezere kufunika, kumbukirani kuti zipangizo zofalitsira, poyamba, zimapangidwira alendo atsopano, osati ma robot.
• Kugwiritsira ntchito timapepala tosindikizidwa . Malemba a h1, h2 ndi h3 ali ndi mitu yoyamba 1 ndi mitu yambiri (2, 3). Palinso zizindikiro zazing'onozing'ono, koma nthawi zambiri h2 ndi h3 ndi zokwanira. M'kati mwa malemba olembedwa, mitu yeniyeni imayikidwa, ndipo iyenera kukhala ndi mafungulo. Ngati simungalowetse bwino fungulo, ndibwino kuti musayikane konse, mwinamwake kufunikira kwa pempholi kudzaphwanyidwa.

• Mawu ofunika mu mutu . Monga momwe tafotokozera pamwambapa, kuti tipeze kufunikira kwabwino, ndikofunikira kuika mawu ofunika pamutu. Izi zimachitika momwe wothandizira nthawi zambiri amalowa mufunso lafufuzira. Pambuyo pa fungulo kapena pamaso pake, mawu owonjezera amalowetsedwa omwe ali ofunikira kwambiri. Mwamtheradi, mutuwo udzakukakamizani kuti muchoke pa icho, ndikusangalatsani wowerenga.
• Kusintha ndi kuchepa kwa mawu ofunika. Pakati pa mawu achinsinsi, ikani mawu ena, yesetsani kutsitsa mawu kapena kugwiritsa ntchito prepositions.
• Kuwunikira mawu ofunika mwa kufotokozera, chilembo cholimba kapena chachilendo . Sikofunikira kuti mutsegule mawu onse ofunika omwe amapezeka mulembawo. Zokwanira komanso zosankha zingapo, zomwe zimafuna kudziyang'anira nokha. Chinthu chofunika kwambiri ndi kudziwa nthawi zonse. Ndi chithandizo cha malemba, mungathe kusankha mawu angapo omwe oŵerenga ayenera kulipira kwambiri. Pambuyo pake, phindu lenileni ndi chilengedwe chonse - pamwamba pa onse owerenga.
• Kupanga malongosoledwe. Kufotokozedwa molondola kumaphatikizapo owonjezera atsopano ogwiritsa ntchito pa webusaitiyi, akutsogoleredwa kuchokera ku injini yosaka. Mu "Google" amagwiritsidwa ntchito snippet (malemba olembedwa ndi mafotokozedwe omwe ali pansi pa mutu wa tsambalo). Mu machitidwe ena otsogolera, pali mapulogalamu apadera omwe angakuthandizeni kupanga malongosoledwe olondola. Musanawonjezere kufunika, kumbukirani: mu kufotokozera muyenera kuyika makiyi, koma apa muyenera kudziwa momwe mungayesere. Apo ayi - spam filters, kuletsa.

Funsani kafukufuku ndi zofunikira

Kuti malo athe kutumizidwa kwa ogwiritsa ntchito kuchokera ku injini yowakafufuzira, idzakhalapo umodzi pokhapokha atatulutsidwa. Ndikofunika kuyesetsa kukwaniritsa pamwamba pazovuta momwe zingathere.

Zovuta zomwe zimakhudza malo omwe amapezeka pa tsambali pamasamba ofufuzira injini amagawidwa m'magulu akuluakulu awiri:

• Malemba;
• Osati malemba.

Zomwe zimatchulidwa kale zikutanthauza kuti zolembazo ndizo zomwe zimagwiritsidwa ntchito polemba tsambali. Pachifukwa ichi, zosafunika zolemba ndizofunikira kuti muyese zogwirizana ndi tsamba. Mauthenga olemba pamasamba alibe kanthu. Malemba oyenerera kuti atsimikizire kufunikira kwa mawu akuyankhidwa pa siteji ya kupanga zolemba zonse ndi malo onse. Zosagwiritsa ntchito malemba zilipo kuti zigwiritsidwe ntchito pambuyo poti webusaitiyi yatumizidwa pa intaneti ndikuperekedwa kwa indexing.

Kufufuza injini zosaka

Pamene mukugwira ntchito ndi injini zofufuzira, ndikofunika kukumbukira kuti kufufuza muyambidwe kumangoyamba kokhapokha zofunidwazo zitalowa ndi kutsimikiziridwa. Kungakhale mawu, gulu la mawu, mawu, mawu ndi zina zotero.

Kawirikawiri pamene mumalowa mawu, pali kusiyana kwa semantic (semantic). Injini yosaka sichimachititsa munthu amene akuganiza kuti akulemba. Wogwiritsa ntchito, nayenso, sawona kusiyana kulikonse pakati pa mfundo za "zolakwika" ndi "zolondola".

Zotsatira zake, musanapange webusaiti yeniyeni, muyenera kuyamba kudziwa nokha ndi mawonekedwe omwe abambo amapempha zambiri zomwe zimakhudza iwo pa intaneti. Pa gawo la Runet pali chitsime chimodzi chokha, chomwe chimakupatsani inu kupeza zoyenera zofufuzira - "Yandex Direct."

Kuyang'ana kufunika kwa tsamba

Inde, kutsimikiza kwa kukula kwake kwa masamba kungathe kuthandizidwa paokha, mwa kuŵerenga nkhaniyo. Koma bwanji ngati pali masamba angapo a malemba pa webusaitiyi, ndi zikwi kapena zambiri - masauzande zikwi? Kudziyesa kumatenga nthawi yambiri komanso khama. Poyambitsa ntchitoyi, mautumiki apadera pa intaneti adalengedwa, kuti muwone kufunika kwa masekondi pang'ono. Osati munthu aliyense wa pa Intaneti amakonda kupempha thandizo, chifukwa nthawi zina zimawoneka kuti zolembazo zili ndi chiwerengero chokwanira ndi mafunso ofufuzira. Komabe, ndi bwino kuthetsa kukayikira konse ndikupuma ndikupuma.

Njira yosavuta yopezera chiwerengero chenichenicho chofunikira ndi yowonjezera, chida chodziwika cha Chirasha chomwe chinapangidwira kafukufuku wodalirika kwambiri. Zomwe zimaperekedwa pa chida ichi zikuwonetsa zonse zofunika: chiwerengero cha makiyi, kufunikira, kuchuluka kwa zochitika, ndi zina zotero. Ntchitoyi ndi yabwino, koma osati molimbika kwambiri - MegaIndex. Zimapangidwira kukwezedwa kwa webusaitiyi, koma pamagwiritsidwe ake pali zida zambiri zaulere zomwe zingakhale zothandiza kwa optimizer. Chidziwitso chimafufuzidwa mu injini ziwiri zofufuza nthawi yomweyo - Yandex ndi Google. Komabe, ntchitoyi imatsimikiziranso kufunika koyenera ndi zolakwika zochepa.

Zotsatira

Kuyenera - ndicho chimene mukufunikira kuti mukonzekere aliyense wogwiritsa ntchito malingaliro ndi eni ake. Pogwiritsa ntchito ogwiritsa ntchito zomwe zikukhudzana ndi zomwe akuyembekeza, mudzapeza kuti kutchuka kwa polojekitiyo kukukula mofulumira. Ndiye simungakhoze kokha kokha ndi khalidwe lapamwamba kulimbikitsa webusaiti yanu, komanso kupeza bwino pa izo. Mukungoyamba kuyamba kugwira ntchito, ndipo m'tsogolomu mubweretse mbiri komanso kudzidalira. Mwamwayi mumayesero anu.