Mukupanga Keyword kafukufuku

Nthawi zambiri, eni malo ndi kumva mawu akuti "mawu" kuwaika iwo molondola mu malemba komanso musaiwale kuti tisanthule iwo, chifukwa palibe okhazikika. Koma n'chifukwa chiyani muyenera kuyamba ndi zimene muyenera kudziwa za kusanthula nfundo yaikhulu ndi kukonza izo?

Kodi mawu?

Search injini, kupereka issuance ena malo pa pempho lililonse, amanena kuti mawu amene ali mu lemba, yakeyi ndi timitu, kupanga ndi kumvetsetsa zomwe malo anu limapereka phunziro lake, ndi ngati iye anali ndi chinachake kupereka owerenga .

Mwachitsanzo, ngati mtundu kufufuza kapamwamba mu mawuwo - "chidole", "kugula chidole", "kupanga chidole ndi manja awo" kufufuza injini adzakupatsani mndandanda wa zinthu zomwe kupeza mawu.

HF, MF ndi LF - ndi chiyani ichi?

Musanayambe kuika mawu ali m'lemba ndi mitu ayenera kudziwa kuti iwo akhoza zimasiyana pafupipafupi awo. Mwachitsanzo, ngati Khadili mawu kwa "zovala", mukhoza kuona kuti mawu otchuka kwambiri, choncho mkulu-pafupipafupi. Tikamaphunzira "zovala za ana ku Rostov" mawu akuti, anthu ofuna kudzakhala laling'ono kwambiri, choncho, ndi otsika-pafupipafupi.

Kodi kudziwa mawu limabweretsa zomwe gulu:

• Mkulu-pafupipafupi kapena mkulu-pafupipafupi - chiwerengero cha zopempha pamwezi oposa 5,000.
• Mid kapena MF - chiwerengero cha 1000 ndi 5000.
• Low-pafupipafupi kapena otsika pafupipafupi - chiwerengero ndi zosakwana 1,000.

Kumene, ayenera kumvetsa kuti wamkulu kufunika, ndi apamwamba a mpikisano, ndi chuma wamng'ono ndi mawu ofunika kudzakhala kovuta kuti alowe mu nkhani ya tsamba loyamba, kotero kusankha ndi kusanthula mawu patsamba ndi wofunika akuchita bwino.

Kodi kusankha Keywords

Kudzaza malo anu zili bwino n'kofunika kusankha mfundo yoyenera kugwiritsa ntchito "Yandex" ndi Google, zimene zingakuthandizeni kumvetsa zimene ndi chidwi kwa ogula lero nanga mpikisano.

Ngati inu muziwachita Kusankha ndi kusanthula mawu ntchito "Yandex", kufunika msonkhano Yandex.Wordstat, omwe akuwonetsa zotsatira chitsanzo chabwino kwa issuance a mawu ndi ziganizo. Apa zikuonekeratu Adzaperekedwa ku magawo awiri, kumene kumanzere zikusonyeza chiwerengero cha zopempha ndipo T. E. Kodi anthu ambiri amachita chidwi ndi mawu, ndi bwino kuwonjezera "vordstate 'akusonyeza mafunso amene analowa ndi wosuta ndi nfundo yaikhulu yoyenera.

Ntchito ndi Google pang'ono zovuta, chifukwa mukufuna kugwiritsa ntchito utumiki AdWords, koma choyamba muyenera fufuzani izo, pamene kukhala nkhani ya ntchito. Mu "Zida" mungachite kusankha mawu.

Pakuti starters, inu mukhoza kulenga mndandanda wa mawu onse amene anapereka ntchito m'tsogolo adzamva anazindikira kuti mawu ena sizikugwirizana, chifukwa inu Mwachitsanzo, kugulitsa, ndipo sanapange. Ndipo palibe gawo yaitali mafunso otsika-pafupipafupi, chifukwa ndinu Mwachitsanzo, sizikugwira ntchito usana ndi usiku, koma pa mlungu. Ndipo uyu adzakhala Kupenda Keywords "Yandex" kapena Google, kuyambira panthawi ino inu mukuzindikira kuti kampani zimene zingathandize kukonzekera tsogolo, ndi zina zotero. D.

Kuphunzira kuchokera ku mpikisano

Musanayambe kuchita kusanthula mawu kiyi wa mpikisano, m'pofunika kumvetsa mmene kudziwa mlingo wa mpikisano, ndi mfundo ziti bwanji izo. Choyamba, inu mukhoza kuyang'ana pa malo a mpikisano, amene ali pamwamba pa issuance wa anafufuza yeniyeni, ndi kuphunzira iwo kuchokera kumathandiza kupeza ngodya zosiyanasiyana. Kudzatenga nthawi Mapulogalamu ena ndi ena chidziwitso, kuphatikizapo kumvetsa zimene zili mkati kukhathamiritsa ndi kunja, nkokoma ali pa malo ena, ndipo ndikuti ngati kapena ayi kupikisana nawo webusayiti ena.

kukhathamiritsa mkati

Pali zinthu zambiri zimakhudza malo ndi issuance ake, ndipo ntchito yaikulu ya anthu amene analenga ndi kulimbikitsa izo, kuti tsambali monga zogwirizana ngati n'kotheka, ie, pazipita yoyenera nfundo yaikhulu ..:

• The chiwerengero cha mawu, monga mwachindunji polumikizira, kapena kuchepetsedwa.
• Maheda.
• Omasulira.
• Image.
• Baibulo lina.
• Wapamwamba ndi enumerations.

Ngakhale iwo onse alipo mu masamba amalimbikitsa musaiwale za kudzazidwa zolondola, ie, kuganizira Tags pambuyo: .. Title, kufotokoza ndi mawu.

kunja kukhathamiritsa

Aliyense injini kufufuza ali aligorivimu yake imene amasankha malo pa pempho. Kwa ena ofunika mkati kukhathamiritsa kwa ena akunja, monga, mwachitsanzo, Google amalipira kwambiri chidwi kwa izi. Choncho kukhathamiritsa kunja zikuphatikizapo zinthu zotsatirazi:

• Ulalo khalidwe.
• Number limasonyeza kuti malo abwino.
• Pamaso limasonyeza Intaneti.

Trust malo

Payokha, ndi Dziwani kuti kamphindi, monga malo Trust kapena chizindikiro, kuti sangathe molondola anayeza, koma pa nthawi yomweyo kupenda pogwiritsa ntchito zosintha zingapo: m'badwo wa malowo ndi ankalamulira, lomwe zone ankalamulira pamalowa, maulalo kunja, khalidwe lawo ndi kuchuluka, zinthu mwambo ( chiwerengero cha mafoni, maganizo, malo ndi nthawi T. d.)

Zinthu zambiri anamaliza, anapanga kusanthula mawu, malo adzayang'ana bwino, ndipo pamwamba imawunikidwa ndi injini kufufuza ndi owerenga. magawo onsewa mpikisano akhoza kusanthula pamanja, onani malamulo ndi kuwerenga lemba, komanso malo ena kuphunzira za zizindikiro monga wokonda, zaka, chiwerengero cha alendo, ndi zina zotero. D.

Pendani mpikisano nfundo yaikhulu

Wordstat pulogalamu akhoza kwambiri kuthandiza kudziwa pafupipafupi pempho, koma sananene mmene mpikisano pempho ndi kaya akugwiritsa ntchito ena. Kuti tichite zimenezi, muyenera kutsatira ntchito yamanja ndi kuyambitsa mawu oyenera mubokosi losakira. Pambuyo kufufuza injini adzabwerera mndandanda wa malo, mukhoza tizidziwe.

Mwachitsanzo, vvoditsyaschim kafufuzidwe "kugula zovala Krasnodar" anapereka mndandanda kumene kuphunzira osachepera woyamba malo asanu. Pamene kupenda malo mpikisano wa pa mawu, mukhoza kuganizira zizindikiro zotsatirazi:

• Limagwiritsa ntchito kulowa mwachindunji kapena kuchepetsedwa.
• Ntchito pa tsamba lofikira kapena mkati.
• Amene Link kubweretsa kwa mawu awa: kuwerenga kapena zovuta kuzimvetsa.
• Ntchito maheda kapena kufotokoza, kapena onse.

Komanso, ayenera kuganizira deta monga chiwerengero cha malo otchuka. Kovuta kapenanso sizingatheke kupikisana ndi zinthu monga makonde uthenga, "Wikipedia", "Youtube". Ngati ntchito kulimbikitsa mawu awa, kungakhale kofunika kutenga mawu ena.

Pendani mpikisano wa zopempha ungakhalenso pipangizo, video ndi malonda contextual. Ngati pempho kwa "Mwana amaveka" pali mamilioni a zithunzi, ndiye kuti pempho choterocho, monga "zovala za ana ku Rostov pa-Don" kale zochepa.

Pambuyo issuance wa kufufuza injini adzakhala bwinobwino mukhoza kupita ku malo kuona kukhathamiritsa mkati ndi kumvetsa chifukwa dongosolo lomwelo adawatengera choyamba.

Program yoganizira nfundo yaikhulu

Masiku ano, pali njira zambiri ndi mwayi kulenga wabwino zamalankhulidwe pachimake ndi kutanthauzira mawu ukubwera. Izi zikhoza kuchitika pamanja, monga tafotokozazi, ntchito nfundo yaikhulu kusanthula "Yandex" kapena Google, kapena kudzera mapulogalamu ndi ntchito yeniyeni. Koma M'pofunikanso kukumbukira kuti ngati utumiki ndi ufulu, izo silitchula zambiri zothandiza kwa ena chuma ofunika kulipira kuti lipoti mwatsatanetsatane.

Pali zingapo aggregators zothandiza, ali ndi ufulu, koma pang'ono olakwika ndipo okha popereka. Mwachitsanzo, Webeffector musanapite ntchito, muyenera kulenga nkhani, ndiyeno dinani "kampani latsopano". mawonekedwe A adzaoneka imene muyenera mwachindunji mawu chidwi, kukwezeleza dera, adiresi ya tsamba. Kenako muyenera dinani "Pangani Gulu" ndi msonkhano apereke bajeti enieni kukwezedwa, chimene chidzakhala bwino mpikisano bwanji pempho.

Zotsatirazi misonkhano iwiri alibe ufulu, koma ndi zolondola. Mwachitsanzo, Seolib, pamene inunso mwachindunji m'dera ndi mndandanda wa mfundo. Mawu aliwonse wapatsidwa za 3 rubles, ndi pulogalamu amapereka ziyenera kotsimikizika mawu osankhidwa. Choncho mawu oti "yobwereka katundu" ali apamwamba ziyenera zigoli ndi mpikisano ambiri ndi akuti "wotchipa kubwereka nyumba" ndi zambiri otsika mpikisano.

pulogalamu Seobudget silingakhoze kokha kuonanso bwino mawu, komanso masamba payekha malo mpikisano. utumiki uwu kusanthula mawu ofunika kwambiri zambiri, ndondomeko akhoza kutenga kwa mphindi 10 ndi ndalama pang'ono mtengo (kwa Mawu aliwonse kapena tsamba wapatsidwa rubles 10.).

ena mfundo, chifukwa nthawi akhoza kwathunthu inathetsedwa kudzera aggregators ndiponso ntchito udzakhala ndi ubwino iwo kubweretsa, kupatula izo adzapulumutsa bajeti ndi SEO.

Chifukwa yosanthula mpikisano

mpikisano kusanthula lero ayenera, chifukwa mpikisano ndi wamkulu kwambiri, ndipo aliyense akufuna kukhala bwino. Nthawi zonse kudziwa mphamvu komanso zofooka za mdani kuti athe kubwera kutsogolo, kapena andipeze mukayamba kampani.

Analysis mawu ofunika kuti anayikidwa pa mpikisano wanu webusaiti, kusonyeza mmene kampaniyo kucheza ndi owerenga. Ingasonyeze yomwe mitsinje ntchito kukopa. Mwachitsanzo, mukhoza kuona kampaniyo, osati mndandanda wa zinthu, komanso malonda contextual, kapena kugwiritsidwa ntchito malemba komanso kanema. Mungaphunzire za limatchula za katundu, mwachitsanzo. E. Kodi mankhwala ali otchuka, amene nthawi zonse akugulitsa pa kuchotsera a.

Pa kuwunika musaiwale za anthu "amene amapuma kumbuyo" ndipo akuyesera inu, chifukwa mpikisano amatenga 30 malo m'magazini lero, ndipo mawa ali kale pamwamba khumi, chifukwa kuti akhoza kusintha chinachake, ndi kufufuza injini amamuganizira.

Mfundo n'kofunika kuti kuwunika sayenera kutengera mpikisano wanu, ndipo muyenera kulenga wanu mankhwala ndi tchipisi wanu, zimene zingakuthandizeni kukhala bwino kuposa ena. Kuti tichite zimenezi, muyenera kugwiritsa ntchito njira monga anthu kuchita mkati ndi kunja kukhathamiritsa, kupanga bwino nyimbo ndi maudindo, kumene mawu a amafalitsidwa molondola.

Ena mabungwe ntchito Keywords

Keyword kufufuza ndi kusanthula ayenera kuchitidwa bwino, koma kugwiritsa ntchito iwo molondola malemba ndi maudindo, musaiwale za mfundo monga osalimba. chiwerengero cha mawu muyenera kuika tsamba kuti injini kufufuza kuti suona gwero limeneli ngati malo malonda, koma oyang'anira mawebusayiti ali maganizo pa kusanthula mawu osalimba.

Koma tikawonetsetsa ndi kulingalira mozama mozungulira ndi kusankha zopempha osiyana yosiyana pafupipafupi, ndiye otchulidwa 1000 ayenera kukhala ku mawu 4 9 kapena 2% ya malemba okwana. Sitiyenera ntchito mawu chomwecho nthawi zonse, ayenera kutha kuchepetsa ndi mawu ena ndi zifukwa, ndipo kuti zonse mwabwino zikugwirizanira lemba, ndi wosuta angadziŵe mfundo zothandiza okha. Gwiritsani muyenera mawu angathe kuwaŵerenga monga "kugula chidole mu Moscow" kapena "kugula chidole Moscow" ndi kusiyana, ndipo ndithudi, mwina woyamba mukufuna kwambiri.

Musaiwale kuti mawu angathe ndipo ayenera kulembedwa mu mutu ndi subtitle, chikunena za tsambali ntchito ngati siginecha pansipa fano m'nkhani, monga ikulongosola za katundu.