Matumba Ecco: kaso kuphweka ndi Scandinavia chithumwa

M'mizinda yonse kwambiri masiku ano ndi masitolo flagship wa Chidanishi mtundu "Ecco". Mu Russia pali oposa chikwi, ndi kuzungulira dziko - oposa 3 miliyoni m'mayiko 88. kampaniyo amadziwika kuti Mlengi wa nsapato ndi Chalk, koma anthu ochepa mukudziwa kuti kampani ECCO Sko A / S ndi katundu akuluakulu a khungu mwanaalirenji kwa chiwerengero cha zopangidwa mwanaalirenji. Ndi kwa nkhaniyi zachilengedwe zimayamba kupanga matumba kuti zimasangalatsa eni kwa zaka zambiri.

mtundu nkhani

"Ecco" matumba anaonekera pa msika Russian mu 70 - 80s zaka mazana makumi awiri, pamene ulimi wa fakitale yaing'ono, anakhazikitsa Karlom Tusbi m'tauni zigawo za Bredebro, kumanzere kwa mlingo dziko. Malinga Maulendo, mu 1963, anayambitsa anagulitsa malo ake onse kuti muyambe ntchito nsapato, ndi kale akuyendera ndi mankhwala miliyoni mu chaka cha 1982. Iye ankafuna kuti akonze mtundu umene kulumikiza mfundo Scandinavia - ufulu, muzikhala ndi Kuyeza - ndi osavuta kumva, motsogozedwa ndi chikhalidwe.

Mu 1999 kampani "Ecco" imene matumba zili ndi kampani Logo, ankatembenukira zapansi kupanga mu Asia. Ngakhale izi, izo Zatsala kampani kuwayang'anira magawo onse a yopanga ndi malonda. Kuyambira khungu ndi kusankha khungu pamaso kukhudzana ndi wogula angathe.

Osiyanasiyana mtunduwu "Ecco"

Matumba kwa akazi, amuna, unisex, wallets, malamba, chimakwirira zolemba, ndipo ngakhale masokosi - si mndandanda wa katundu chopangidwa ndi kampani. Kuyambira ndi nsapato omasuka yemwe amayenera kukhala mnzake tsiku la munthu, okonza anabwera kufunika kulenga zithunzi zonse, kumene muyezo waukulu kukongola ayenera kukhala wofunika ndi, mtundu ndi mawonekedwe. Mwa mankhwala mtundu simungathe kukumana mankhwala chongoyerekeza ntchito zitsulo zovuta zovekera, wowala zodzikongoletsera.

Matumba "Ecco" amapezeka kuti nthawi zonse:

• msewu kuyenda;
• mtanda thupi phewa anamangirira;
• Ba- madzulo kunja;
• ogula lalikulu kwa avale tsiku ndi tsiku;
• amithenga zolemba ndi Malaputopu;
• m'mapaketi ang'onoang'ono mu dzanja chifukwa fashionistas wamng'ono.

Makamaka akazi zikwama zam'manja Spring-Malimwe zosonkhanitsira 2016

Kwa nthawi yaitali chizindikiro cha mtundu, "Ecco" anali kugwiritsa ntchito apamwamba, supple ndi khungu zofewa. Pa mfundo zapadera ndi chizindikiro nthaŵi zonse kuwerenga: chikopa chenicheni. Pa nthawi ino, ndipo makamaka mu nyengo yatsopano, kampani ochuluka ntchito kupanga matumba kuwonjezera pa khungu la nkhosa, mbuzi ndi ng'ombe cholimba polyurethane ndi nsalu. Mkati mankhwala yophatikiza masiku madzi sangalowe zakuthupi. Hit za nyengo - ndi kuphatikiza thumba "Ecco" chikopa ndi nsalu.

Malinga ndi mumaganiza mafashoni kufunga monochrome mtundu, pafupi mithunzi chachilengedwe: buluu, udzu wobiriwira, pastels mu mithunzi ya bulauni. Panali kuwala mitundu: iridescent siliva, maula mtundu, lalanje, lalanje.

"Ecco" Zikwama ali ophweka mkati kuphedwa. Nthawi zambiri imeneyi imakhala chipinda chimodzi ndi matumba pa clasp lapansi. Fashion makhalidwe a lero - matumba mu thumba mawonekedwe. Iwo otakasuka, wofewa, koma tiyeni inu kuyetsa osiyana atavala masitaelo ndi abwino kwambiri kwa opangidwa ndi nsapato masewera.

Reviews kasitomala katundu mtundu

Ogwirizira a kampani malonda mfundo ya mkulu khalidwe lawo, kulimbikitsa ogula angathe kugula mankhwala anasankha. Iwo amasonyeza durability ndi chitonthozo zitsanzo, kusonyeza kapangidwe wanzeru, zinapanga ndi chithumwa zapadera. Iwo ali nazo mkati yokongola, aakulu, ngakhale kukula m'chaching'ono, chomasuka avale. Yekha chisoni - mtengo sangakhale otsika ndi chikopa apamwamba.

Barra - kwambiri adamfunsa achinyamata thumba "Ecco". Reviews nkhawa n'zosadabwitsa velvety kandulo zinthu zachilengedwe, zosiyanasiyana mitundu, amene amapereka kuchuluka kwa kaphatikizidwe ndi zovala alipo. Pambuyo processing thumba la kutsitsi madzi sangalowe, n'zotheka kuyenda mu Weathers onse. Komabe, mapulogalamuwanso amavutika kukonza mankhwala kuchokera ku dothi. Ine ndikufuna kuti Atchule awo chakuti kampaniyo Ecco umabala mzere wa mankhwala ochapira tsitsi ndi mankhwala oyeretsera kwa khungu, okhoza kuthana ndi vutoli.