Kukwezedwa - ndichiyani? Bungwe ndi wozengereza zochita

Kuchuluka mpikisano m'misika onse popanda yekha, kumabweretsa mfundo yakuti ogulitsa malonda akuyesera kuti apeze njira zatsopano kulimbikitsa mankhwala. Lero, malonda ali akugwiritsa ntchito njira covert ndi sagwirizana nazo yolimbikitsira ogula. Chifukwa, kufunafuna njira zatsopano Kukwezeleza pali mtundu wa malonda, ngati BTL, T. E. sitipereka malonda, womwenso ndi kukwezedwa. Kodi kukwezedwa? Kodi adzawalange? Ndipo kodi mitundu yawo kumeneko? Zonsezi m'nkhani yathu.

maganizo

Choncho, ndife chidwi pantchito. Kodi kanthu kufotokoza, mwina safuna, koma kodi "Kutsatsa"? Mu English mawu zikutanthauza ... "malonda". Mosavuta paliponse, sichoncho? Ndipo komabe, timapereka inu pang'ono chozama mu nkhalango ya malonda ndi kudziwa mfundo Kukwezeleza mankhwala. Mawu amenewa amanena ya miyeso kubweretsa kwa uthenga wa ogula pa ubwino ndi ubwino uwu kapena kuti chinthu (utumiki chizindikiro, wopanga) ndi kukondoweza kuti chinthu. Chida chachikulu cha Kukwezeleza ndi malonda. Ndi molunjika ndi Sonyezani (ATL), kuti tonse ntchito: TV ndi wailesi mawanga, zikwangwani m'misewu, etc. Koma ogula ndi salabadira kuti njira zimenezi malonda, ndi kukula kufunika kuti abwere ndi Mabaibulo atsopano a mbiri ya mfundo malonda kwa anthu ... Kotero pali yozungulira, chobisika malonda, kapena BTL, izi za pantchito. Iwo anazindikira kuti sanali muyezo kanthu abweretse uthenga zokhudza mankhwala kwa ogula. Last nawo ndondomeko kupeza mauthenga ndi zambiri sumachizindikira mauthenga malonda kapena amaona ngati phindu zina, choncho waganiza kuchita nawo zimenezi.

Zolinga ndi zokhumba za magawo a

Kukwezeleza aliyense nthawi zonse cholinga chachikulu - kuonjezera kugulitsa katundu. Koma ichi patsogolo supergoal njira zosiyanasiyana T. H. Ndipo pantchito. Njira imeneyi zimathandiza: chifukwa akhoza kukwaniritsa ntchito yeniyeni kuti kulola kuti timuyandikire chandamale lonse. Iwo akhoza anatumiza kuti:

- kuwonjezeka ogula kuzindikira za katundu katundu;

- yotithandiza mayesero ndi kugula kubwereza;

- kukhazikitsidwa kwa ogula kucheza ndi uthenga malonda ndi zonyamulira zina (TV) ndi mankhwala makamaka;

- kukopa makasitomala atsopano;

- za kukhazikitsidwa kwa zatsopano ndi zopangidwa;

- polimbana olakwika ponena za mankhwala;

- mapangidwe zabwino mtima mogwirizana ndi katundu.

mapulani

Pali mitundu ingapo ya kukwezedwa, ndipo chiwerengero chawo ndi kukula ngati ogulitsa malonda mowirikiza kuyesetsa kupeza njira zatsopano mankhwala malonda. Komabe, magawo yokonza zinthu zimenezi malonda lonse imakonzedwa mu unyolo limodzi. Choyamba, tifunika kumasulila cholinga ndi zikhudze kukwezedwa omvera. Kodi chandamale omvera? Izi ogula ndi makamaka ya makhalidwe (kugonana, zaka, ndalama, ndi zina zotero. N.) umene kulankhulana unakhazikitsidwa. Ndiye kusankha mtundu zoyenerera kanthu, mawu ake atsimikiziridwa, kuchuluka kwa chirengedwe ndi bajeti. Ndiye script kanthu lotchedwa, anasankha ndodo, anapanga popanga zipangizo (timapepala ta, waima, yunifolomu ndi zina zotero. N.). deta onse anasonkhana mu dongosolo Integrated imene atathana mtengo mtundu uliwonse wa ntchito. Ndiye kanthu akuyendera, ndi ziyenera a nchito zake.

mitundu ya magawo

Chophweka njira muyankhe funso ili: "? Zokwezedwa - ndichiyani" kudzera gulu lawo. Mtundu wamkulu - ndi zitsanzo zosankhidwazi. Atsopano, koma tsopano-bwino: leafleting, tastings, mpikisano, sweepstakes, mphatso magawo. Mitundu zatsopano ofunika ponena lophimba-kugulitsa, T. E. Kusinthanitsa wa kupikisana mankhwala pa mankhwala amalimbikitsa magawo bonasi, makuponi, mtanda kukwezedwa, T. E. Kupititsa wophatikizidwa ndi mankhwala si mpikisano, kung'anima achipolowe. Akunenanso kuti kuchuluka kwa zotsatsa MALONDA, T. E. Kulembetsa mfundo zimene anam'gulira POS-zipangizo, kufunsira pansi malonda, kuwonetsera kwa katundu , ndi zina zotero. N. Akatswiri ena amanena kuti onsewa ndi ntchito malonda pa Intaneti.

zochepa chabe pamalangizo

Kufalitsa zitsanzo - njira zedi kuchititsa munthu kuti ayese mankhwala. Free katundu amakopeka kwambiri chandamale omvera. Pali mitundu ingapo ya zitsanzo zosankhidwazi: kufalitsa zitsanzo mu malo kusonkhana Unyinji wa anthu ogula inafikira kusindikiza TV (magazini pasting mu sachets la shampu, kirimu mafutawo), nzeru theka kanthu mapaketi kumaliza mulu wa katundu. Pamene ntchito zitsanzo zosankhidwazi ayenera kukhala bwinobwino wanu chandamale omvera ndi zofuna zake. Choncho, kutenga thumba la mayonesi wotchipa ku modutsa sitolo mtengo sayesa aliyense shopper, chifukwa angathe "nkhonya" chifaniziro chake pamaso pa alendo kubwereketsa lapansi. Komano, kugawira mtengo umafunika mankhwala mu sitolo chuma chopanda tanthauzo. Popeza ogula wokondwera kupeza chitsanzo, koma n'zokayikitsa kuchita zonse kugula.

leafleting

Kufalitsa timapepala ta, makuponi, Flyers zaka zingapo zapitazo anali bwino. Lero motere wotchipa kwambiri malonda wakhala pafupipafupi kuti lilibe yekha ndi sapereka zotsatira ankafuna. Ngakhale leafleting - izi ndi njira yachidule kwambiri kuchenjeza chandamale omvera za chinachake, mwachitsanzo, za kanthu adziwitse mu sitolo. Koma mwa- kufalitsidwa kwa zotsatsa timapepala ta muyenera kuganizira mosamala. Ogula satenga kapena satha kuwerenga malemba monga pazankhani. Iye prochet ndi zokhazo zimene lipindulitsa pa iye. Choncho timapepala ta amafunika kupereka mtengo pamaso pa ogula. Kuti, lemba chifukwa adzasenza phindu: kuchotsera, n'zotheka kuwombola mphatso, etc. Kapenanso, tiyenera kukhala ndi chidwi ogula - mwachitsanzo, posachedwapa, anthu ali okondwa kutenga thumba kalendala ... Today n'zotheka chidwi kasitomala angathe tinkawasindikiza pa ukukamba za Chinsinsi, uphungu zina zomwe zili zothandiza.

Mphatso ndi kugula ndi malotale

umunthu kotero kuti pa msinkhu wina uliwonse amakonda mphatso. Choncho, m'matangadza ndi kufalitsa mphatso kusangalala kuti ziyenda bwino. Iyi ndi njira yotithandiza wogula kuti achite ambiri kugula, kapena kugula mayesero. Mitundu ya kukwezedwa ngati kwambiri. Zimakhala kuwombola makuponi kapena phukusi kwa mphatso. Chitsanzo cha wotereyo pasadakhale akhoza koitanira "Magnate" ayisikilimu - kanthu "Ugule ndi ayisikilimu ndi kupambana galimoto." Mu 2014, kampani ankasewera awiri Porsche Cayman pinki ndi wakuda, ndipo potero yotithandiza ogula kuyesa mitundu yatsopano ya mchere ozizira. Mu 2016, amapanga ayisikilimu "Tycoon" kanthu "Lamborghini" amene anamenya mbiri kutchuka mobwerezabwereza kupambana ndi miyezi 3 anazolowera ogula kuti mtundu watsopano wa mankhwala. Magawo ndi mphatso ndi malotale yopindulitsa makamaka Makampani amenewo, katundu amene amaletsedwa lengezani pa TV (mowa, kusuta). Mwachitsanzo, kampani "Ochakovo" malonda ndawala "Win golide ndi siliva ingots," yomwe inabweretsa benefiti.

Kupikisana ndi quizzes

Wina njira zongopereka zosiyanasiyana kupikisana, amene osati kukankha ogula kugula katundu, komanso kuchita naye naye. Nthawi ikuchitika Mwachitsanzo, chithunzi mipikisano, omwe angachititse munthu amene adzalemekezedwe mavoti ambiri. Izi zimapangitsa ogula osati kuchita nawo mpikisano, komanso limalimbikitsa kugwiritsa ntchito anzake, kuti kuvotera iye. Zimenezi zimabweretsa chakuti ophunzira okha, popereka mauthenga okhudza ntchito ndi kuchepetsa ndalama malonda. Mwachitsanzo, EUROMAG magazini imachitika mafunso a "Kuwina ulendo Norway," kulimbikitsa ogula kuphunzira zambiri za malo alendo dziko ndi kulenga kuthetsera mpaka akumufuna. Zimenezi musati kubweretsa yomweyo chifukwa malonda, koma ndi yaitali accumulative kwenikweni.

Zokoma ndi kuyezetsa

Kamodzi ogula anayesa mankhwala, mwayi kuti azitentha kugula, kwambiri kuchuluka. Choncho, tastings ndi mayesero ndi wotchuka ndi Kukwezeleza katundu. Inde, ndi mtengo njira ya malonda, pamafunika maphunziro apadera, koma kugawa moyenera ndi chothetsera. Ndikofunikira mosamala kusankha malo a ntchito. Kotero, anthu ambiri a m'mizinda adzakumbukira mmene zaka zingapo zapitazo pa mlungu mu hypermarkets anali kwenikweni mothithikana pakati pa nthandala malonda ndi Zokoma. Iwo ayenera kumvetsa kuti ogula pakati ndi gulu mkulu ndalama sayesa mankhwala m'sitolo. Koma mu malo odyera kapena chibonga, iye ankasangalala kulawa vinyo kapena fodya.

ubwino wa magawo

Zogwiritsa ogula akulumikizana ndi mankhwala - izo ziri tsopano njira zambiri zosiyanasiyana kuti tilimbikitse otsiriza. Kukwezedwa (kukwezedwa) n'zotheka kuuza ogula za mankhwala ndi kuthetsa maganizo oyipa kwa malonda. Kutsatsa - zovuta ndipo nthawi zambiri mtengo chibwenzi, koma kawirikawiri zimabweretsa zotsatira mwamsanga ndipo kuwoneka.