Copywriting: pati? Ntchito copywriter pa Intaneti

Ambiri Chenjerani ntchito chosonyeza, monga nthawi zambiri anakumana ndi zoberana kuti apereke chopereka lalikulu kulonjeza "mapiri golide" kenako kubisa. Kusaka kwa mabwana kenakake pa Intaneti, monga ulamuliro, sikuthetsa bwino, chifukwa anthu pa intaneti zambiri umaimiridwa ndi dzina chabe ndi masamba kulankhula zabodza. Komabe, pali njira zotsimikizika kuti kungakupatseni ndalama - copywriting. Kodi kuyamba ntchito iyi ndi mmene bwino - aliyense kudzisankhira yekha. Anthu mamiliyoni ambiri padziko lonse aona chipulumutso chawo iyi ndi ndalama khola, pamene maola ochepa kokha patsiku.

Copywriting - kuti mawu?

Tsiku lililonse, mapulogalamuwanso sakatulani Dziko Lonse Web, zikwizikwi za masamba kupereka zosiyanasiyana ntchito. Kodi munayamba anafunsa funso pa za amene analemba nkhani imeneyi? Kupeza malo a mudziwe zambiri kumachitika popanda nawo mutu wa kampani - onse amachita izi ndi woyang'anira zili amene akufunafuna olemba pa Intaneti. Kulemba nkhani wapadera malinga ndi zimene makasitomala a - izi copywriting. Ntchito ya amenewa dongosolo lilipo kuti obwera onse. Anamaliza nkhani kutumizidwa pakompyuta kwa makasitomala, kotero woyambitsa nkhani Sikuti kukhala mu ofesi.

Copywriting: pati? ndani copywriter ndi mmene angakhalire limodzi?

Ntchito pa Intaneti sikutanthauza luso yeniyeni ndi mabwana pafupifupi kawirikawiri amafuna pepala pa maphunziro apamwamba ndi deta pasipoti. Zimenezi zimatithandiza kuti n'zotheka kupeza anthu amene alibe atakhazikika mu ofesi kapena sadzachita zimenezo. Kulemba pa Intaneti amakopeka aliyense amene amalankhula zinenero Russian kapena lachilendo mwanzeru zakukhosi kwawo ndi wokonzeka kulemba nkhani pa mutu uliwonse. Kuyambira munthu amafuna kudziwa mfundo zoyambirira za zikalata mawu processing, ndi mapulogalamu kusaka.

A chiyambi chabwino - chinsinsi bwino m'tsogolo, choncho tsogolo la copywriter n'kofunika kuthera nthawi kuwunika luso lawo ndi kuonetsetsa kuti kulemba nkhani - ndi luso imene ingathandize osati ndalama zina, komanso zosangalatsa. Chinthu choyamba Mpofunika kutenga mayeso kudziwa Chirasha kapena ina imene mukufuna ntchito. Muziwauza maganizo awo bwana zosanjidwa, ndipo izo zisanachitike kukaona malo otchuka kwambiri ndi onani syllable copywriters wotchuka. Kenako uyese kulemba ndime pa mutu ufulu. Musati muyesere kutsanzira munthu ndi mfundo zawo ndi maganizo awo.

ena terminology

Mukakhala onetsetsani kuti copywriting - ntchito, zomwe inu motalika akulakalaka, onani mfundo ziwiri zofunika zokhudza ntchito imeneyi.

Rewriting - kulemba nkhani yapadera pamaziko a lemba alipo. wolemba amachitira zinthu ndi likufotokozanso mawu ake. Plagiarism ndi mosamalitsa kulangidwa, kotero pamaso kukhazikitsa dongosolo ayenera kangapo kuwerenga malemba ndi musayese kuba iye mau lonse ndi ziganizo.

SEO-copywriting - m'gulu wotchuka kwambiri pa nthawiyo. Makasitomala lili ndi mawu ofunikira kudzera amene nkhani limapezeka pa tsamba loyamba la injini kufufuza.

A malamulo angapo a copywriter wabwino

Ubwino wa malo zimatengera mtundu wa nkhani zimene zimaikidwa pa izo nthawi. Nthawi zambiri makasitomala ndi okonzeka kulipira ndalama wabwino amanena wapadera umene umakumana zoyembezereka za owerenga, kotero wolemba angathe kugwiritsa ntchito mawu ndi kupereka mankhwala khalidwe. Kuti ndi copywriting.

"Kodi kuyamba ntchito yake?" - mafunso adafunsa iliyonse newcomer. Yankho lake amapeza mabuku komanso atolankhani. Werengani tsiku lililonse - kwambiri bwino. Kukumana Mitundu latsopano zolembalemba ndi mawonekedwe. Ndi bwino kugwiritsa ntchito pamoyo wake wonse kuti kulemba ndemanga makampani kuposa kuti anthu zamaganizo ndi kuononga Intaneti sikuthandiza nkhani za maubwenzi a anthu.

Mosamala mfundo ntchito wa kampani, amene amapereka kulemba lemba za mankhwala awo. mafunso onse anapereka kwa makasitomala yomweyo, moti kenako palibe chisokonezo.

Chongani anamaliza nkhani kangapo, kuliwerenga m'mawa, masana, madzulo, kenako okha anatumiza kwa makasitomala. owerenga chimakhudzana kuyan'anila khalidwe la zili, ndi mmenenso kukhalapo kwa zolakwa ndi zosavomerezeka zinthu monga copywriting.

Chiyambi ndi mapeto a lemba - ndi chovuta kwambiri. Pezani mawu ufulu chidwi owerenga ndi mwala iye pamene nkhaniyo yatha.

Lembani mosamalitsa pa mutu ndiponso musadziponye digressions m'nyimbo. lemba sayenera madzi Choncho, kuchepetsa Union "kuti" patsogolo "ndi chinsinsi," "kuti" ndi ena.

Wapadera - koposa zonse

Zaka zingapo zapitazo, ogwira ntchito za mabungwe Internet sanathe kutsimikizira malemba wolemba kwa plagiarism. Kufunika unabuka posachedwapa pamene anthu angapo pofuna luso copywriting chawonjezeka kwambiri. Mapulogalamu kufunafuna kufanana kwina kulikonse pa zinthu zonse Internet. Wapadera lemba chimaonetsera kuchuluka kwa 0 kuti 100. Mayiwo, monga ulamuliro, iye akusonyeza mu gulu ili. Musadabwe ngati wapadera mutu wanu ndi 90 peresenti kapena zochepa - izo zingachitike pamene akugwira ntchito terminology zovuta kapena yaitali mawu mchira. Makasitomala akumvetsa zimenezo, ndipo izo kukwaniritsa ntchito zako.

Kulemba kunyumba kotani mungatani kupeza?

freelancers kukhumudwa kufalitsa nthano kuti Internet sangakhale njira moona mtima kuti ndalama. Komabe, izi ndi zofunika kukambirana chifukwa malonda kudzadalira khama. Ngati mwasankha pa copywriting mphindi iliyonse kudzuka, amalipiritsa anu mwina zopanda rubles mazana angapo tsiku. Ntchito zina - Kukwezeleza malo, kugulitsa zithunzi ndi lembera mabulogu - ndi chuma chanu chochokera ntchito chosonyeza adzakhala okwanira kusamalira banja.

Wotchuka kuphana copywriting

Dongosolo la Nkhani maganizo kumachitika mwa zinthu zingapo online, aliyense amene ali ndi ubwino wake. Ena kuphana kokha ntchito ndi akatswiri, ndi isanayambe ntchito amafuna chikalata pa maphunziro apamwamba, kulowa mgwirizano khazikitsani nthawi probationary. Komabe, pali malo chimwemwe kuyesa ngakhale sukulu.

Etxt.ru - Kusinthanitsa copywriting, zomwe zinalembedwa kuposa 45.000 asangalatsi kuti kupereka malemba oyambirira kulemba, SEO-copywriting omasulira mabuku. Ntchito anayamba ndi malo mu 2008. Posachedwapa mbiri kompyuta magazini PC Magazine / Re anazindikira Etxt.ru yabwino kuwombola Runet.

Advego - mpainiya makampani, malonda a malemba oyambirira. Market wakhala ntchito kuyambira 2007 ndipo lero limachititsa kukwaniritsa malamulo ofunika $ 0.5 kuti kiloznak. Chifukwa ambiri mwa anthu obwerawa amene kuonana mpikisano, kotero musanayambe ntchito, werengani zimene rewriting ndi copywriting, pati, momwe yowongolera nkhani - ndiyeno inu mumakhala ndi mwayi wokhala ndi wolemba otchuka.

Contentmonster - msika wamng'ono, amene ali pa tsamba lofikira limanena zokhudza ubwino wake: 0% ntchito kwa makasitomala, basi chindodo malemba wapadera, obwezeredwa kuchuluka pa nkhani ya ntchito bwino anaphedwa. Mitengo bookings kusangalatsa wolemba wabwino, koma makonzedwe yomweyo akuchenjeza kusankha ali% 12 zokha ntchito.

Mbuna kuphana copywriting

Pakuti chilichonse chopangidwa lolembedwa ndi wolemba amalandira Malipilo anavomera isanayambe ntchito yake. Cash oletsedwa pa nkhani ya kasitomala, kotero copywriter palibe chiopsezo, koma copywriting kuwombola akutenga 5% ntchito, nchifukwa chake mtengo wa ntchito yafupika. Achire ndalama amaloledwa mu machitidwe ena monga WebMoney ndi "Yandex", kotero ogwira ntchito amafunika kuti yambitsa akaunti yanu pasadakhale.

Pakuti ambiri, ntchito yabwino kunyumba - copywriting, kuyambira ndalama abwera likuvutika Khrisu ntchito, ndipo lizikhala pa nthawi iliyonse, popanda kuyembekezera kumapeto kwa mwezi. Mu nkhani ya Kulipira ntchito yoimba mlingo ndi adatchithisira, nthawi zina kasitomala analemba review negative. Analembedwa ndi akaimbeyo nthawi zambiri opulumutsidwa.