Copywriting ndi rewriting Kodi

Mutawerenga buku lino, muphunzira mmene copywriting ndi rewriting malemba. Ngati ife kulankhula za copywriting madzi - ulaliki malemba, ndi amene kuthandiza anthu kukhala pa mitundu ina ya ntchito: kampani, munthu, maganizo, katundu, kapena ntchito. Pakali pano, mawu ali ndi tanthauzo losiyana. Ndipotu copywriting - ndi kulemba mayeso kuchokera zikande. Nkhaniyi akhoza anafuna adzaikidwa pa ena Web-gwero.

Ndipotu funso zimene copywriting, mukhoza zambiri kumva yankho: "Izi ndi wapadera kulemba mawu, kuphatikizapo malonda kapena SEO". Mu ukonde tsiku lililonse kwambiri malo osiyana Web kuti ndikusowa kudzaza zili wapadera. Eni chuma Web zokhudzana zambiri tiribe nthawi kuti nkhani palokha kulemba ndi ntchito misonkhano ya anthu amene mwaukadaulo chinkhoswe mu koopiraytingom. Nthawi zina olemba mabuku ena otchedwa ndi olemba ndi olemba kapena Web ofotokoza, malingana ndi mtundu wa ntchito ya anachita.

The ntchito kwambiri amafuna katswiri luso. Wolemba ayenera kutha bwino ndi molondola zakukhosi kwawo, kusonyeza kuti ogula mfundo zofunika. M'malemba, amene analengedwa ndi copywriters - mtundu wa malonda chida cha katundu, kukwezeleza chuma ukonde, mapangidwe makhalidwe, maganizo Networks makasitomala. Pakuti Chirasha Internet, mawu ali watsopano, koma mu US ndi Europe, zodabwitsazi wakhala kudziwika kwa nthawi yaitali.

Pafupifupi copywriting yatsoka akhoza zokhudzana ndi kuchuluka kwa m'zofalitsira, monga atolankhani nthawi. Ndiye panali kufunika kulemba nkhani kuti akhoza kutsimikizira mu chinachake ogula waft iwo kapena lingaliro. Pamene panali TV ndi mawailesi, kusowa kwa copywriting kuchuluka, chifukwa tsopano kunali koyenera kuti malonda malemba, Kuyesa, mawu ndi maganizo ntchito.

Kodi copywriting nthawi yathu? Kwenikweni, lingaliro izi zimapezeka mu maukonde ndi, monga kale anati tiyenera kulemba nkhani yapadera nkhani analenga malemba pantchito Webusaiti (SEO-malemba). Komanso, tanthauzo lenileni la mawu akuti pansi review anali akadali kulemba kugulitsa malemba malonda. Tinganene mosakayika kuti ambiri zipangizo kuti tikuona pa masamba a zinthu zosiyanasiyana Internet, lolembedwa ndi copywriters.

Tikaganizira mfundo pamwamba, nkhani copywriting akhoza umaimiridwa ndi mitundu zotsatirazi:

• Malonda ogulitsa malemba.
• Web Muyezo - Nkhani zapadera, anafuna kudzaza malo.
• SEO-copywriting - zotsatira zolembedwa kulimbikitsa Web gwero pa Intaneti.

Koma pali otchedwa speechwriting woimira malemba kukonzekera mwapadera kwa anthu nawo kulankhula pagulu. Amatchedwanso mauthenga malonda, anafuulira mu zinthu zosiyanasiyana TV. Ndipotu, mawonekedwe copywriting ndi rewriting. Chotero anaitana zambiri zakuthupi, omwe akhazikitsidwa makalata a vesi alipo. Pamene wolemba amasintha mawu ndi ziganizo lonse pa zina, zofanana ndi tanthauzo (ofanana). Choncho, lemba osiyana, chinthu chokhala ulaliki sukulu. Izi zachitika kuti, osalakwika zitetezo za wapachiyambi, kulenga lemba mwapadera injini kufufuza.

Munthu kuchita zimenezi, wotchedwa rewriter. Nthawi zina kufotokoza zimene copywriting ndi rewriting, akatswiri kuwayerekezera ndi kulemba ndi ulaliki. Mwachibadwa nkhani - lemba usilikali Reiter kuchokera zikande Akuti apamwamba. Komanso, copywriter izi mukhoza kuchita iriyonse ya mitundu kale kutchulidwa ntchito. Reraytery mwina akatswiri yopapatiza mbiri, kuchita kokha processing zinalembedwa kale ndi munthu malemba.

Pa Intaneti, rewriting ndi kufunika, nthawi kudzaza ambiri malo ochititsa.