Chitaliyana mtundu "Paulo & Shark" mbiri, malongosoledwe

Paulo & Shark ( «Paulo & Shark") - ndi mtundu wotchuka wa ku Italy sportswear pakati kalasi ali ndi chizindikiro kuti anazindikira onse pa dziko - nsombazi. Izi chizindikiro malonda kwa akazi ambiri ndi amuna n'chimodzimodzi ndi wamba kukongola, ufulu ndi chitonthozo.

nkhani

Mbiri ya mtundu anayamba pafupifupi 100 zapitazo (1921). Ndiye Dzhuzeppe Dako (Italy) watsegula Suli kutali Milan, fakitale yaing'ono kwa kupanga nsalu. Ndiyeno anaitana Maglificio Daco. Chomera umabala mabulawuzi, zoluka, zamphepo, zovala zosalowa, Magolovesi ndipo masuti kusamba.

Dziwani kuti malonda Dzhuzeppe Dako mofulumira kwambiri. Iye asangalala pamaso pa Nkhondo Yachiwiri ya World, mwa kundipatsako kwa katundu onse zikuchitika m'mayiko osiyanasiyana: ku Palestine, Egypt, North America, Morocco, etc. Komanso, makampani ndi chiyambi cha nkhondo mavuto, kenako anayamba kuchepa mphamvu ndi kupanga ..

kubadwanso

choncho anali moyipa kuti pali owononga kwa bankirapuse mtheradi. Iye anathandiza kutsitsimutsa yopanga wina Jean Ludovico Dini. The kampani mu 1957 kachiwiri Adawachita ataitana Dini & Shark.

Ndi ntchito, Jean Louis anali sayansi. Mu ntchito nsalu, iye anali ndi chidziwitso aang'ono kwambiri, pamene kuwalanditsa kugwirizana ntchito kwambiri, ndi iye basi ndipo anathandiza chitukuko cha mtundu uwu. Pa nthawi yomweyo amayamba kuzindikira wapadera chizindikiro cha mtundu, "Paulo & Shark" (zovala mtundu lero, ndi njira, si zochepa wotchuka kuposa kale nkhondo) ndi chithunzi cha nsombazi a.

dzina

N'zochititsa chidwi chiyambi zachilendo kwambiri kwa mtundu dzina. Dini anapeza mawu akuti "Paulo & Shark" pamene iye ulendo. Chodabwitsa n'chakuti, iyo inali chabe chidindo pa wokalamba kupalasa bwalo la m'ma chakhumi ndi chisanu ndi chitatu, nthawi yomweyo anakhoza anakonzeratu tsogolo la mtunduwu. Izo zinachitika kuti Paulo - ndi dzina la mwana wake Jean Ludovico Dini ataphimbidwa ndi lingaliro la chilengedwe cha mtunduwu kuposa abambo ake. Paulo Mthandizi ngakhale mwapadera pabalaza, yomwe ili m'malire a fakitale ntchito kuthera nthawi yake yambiri.

Brand Paulo & Shark mwalamulo mayina Italy mu 1977. Pa nthawi yomweyo njira m'malo pachiyambi Pawokha ake anasankhidwa - ndi mabokosi wapadera kulongedza katundu, amene anapanga machubu zitsulo, amene ndiye ntchito yokhayo kwa mayendedwe mowa. Komanso, mfundo yaikulu yophunzitsa kuyendetsa sitima zapamadzi anali kunachokera mwachindunji kupyolera mdima mtundu buluu zinthu zonse kwa zotolera za mtunduwu.

kumvera pa kulankhula

Kutsindika chachikulu cha khamu akuchita mu kupanga windbreakers apamwamba madzi. Komanso, n'zosavuta kupeza zovala "Paulo & Shark" kwa boti, zosangalatsa, ntchito zokopa alendo kapena pamadzi. Mu juzi, shati, tracksuit kapena jinzi makampani angathe Usaope zodabwitsa nyengo. Komanso, anapanga mndandanda wa nsapato ndi mitundu yonse ya Chalk. Amuna ndi zovala za akazi ali posachedwapa wodzilemekeza ndi kusonkhanitsa ana kwa zaka 14, ndipo zimenezi kwambiri kukodzedwa chandamale omvera a mtunduwu.

makasitomala

Kupita ku sitolo "Paulo & Shark", mukhoza kuona kuti makasitomala waukulu wa kampani - mkazi ndi mwamuna wa usinkhu wa zaka 25-55, amene muli zochitika zosiyanasiyana. Munthu uyu ali nthawi kusewera masewera, kuchita malonda, kupeza chimwemwe zosangalatsa kuyenda. Iye wakonda mu tinkasangalalira kuvala zovala kuwala ndi zothandiza. The chizindikiro "Paulo & Shark" atsimikiza wololera mwanaalirenji, tikunena quality, ndi chi chakale kalembedwe Italy. Nthawi zambiri zosonkhanitsira akazi wodzilemekeza ndi mwatsatanetsatane zosiyanasiyana otsogola, Pakati pali rhinestones ndi Swarovski. Onaninso kuti pa nkhani Chalk akazi ndi matumba a anthu, nsapato, zikwama, mipango, mipango, zipewa, etc.

masitolo

mtundu Ichi chikudziwika onse pa dziko lero anatsegula 400 masitolo m'mayiko 150 dziko (mu United States, Italy, Russia, China, France, UAE, Argentina ndi zina zotero.). Komanso, pali mtundu "Paulo & Shark" Intaneti sitolo mungapezeko kugula chilichonse katundu kampani, kaya Chalk, zovala ndi nsapato. Komanso, amapereka zambiri malo lalikulu kugulitsa zosiyanasiyana zinthu yapamwamba.

kamangidwe

Okonza za "Paulo & Shark" kulenga zosonkhanitsira awo zidzasintha makamaka kwa anthu amene si ntchito kusiyanitsa kalembedwe ndi chitonthozo. Chiwerengero cha osiyanasiyana sportswear walola mtundu kupambana kuzindikira lonse. Panthawi pano, Paulo & Shark umabala masewera zinthu ndi zopereka chidwi kalembedwe wamba - zovala zopindulitsa ndiponso wokongola ntchito panja ndipo avale tsiku ndi tsiku.

kupanga

Wogwila ntchito wa kampani "Paulo & Shark" tcheru kwa mkulu khalidwe zipangizo ndi kupanga wochezeka. Izi nthawi zonse umachitikira zatsopano lalikulu: kudziyesa Mkuntho latsopano madzi nsalu zinalengedwa pa akuya 20-mita! Choncho, mtundu chobvala kwatipatsa mpata nyengo kumva palokha ndi omasuka.

kalembedwe sitimayo

Tikumbukenso kuti si mbali m'madzi kalembedwe ndi khalidwe la zovala. zamphepo onse mtundu anapangidwa ndi luso lamakono zosiyanasiyana nsalu madzi, retarding kuwala ndi ndime ya mpweya. okonza kampani kulipira mwapadera khalidwe la nsalu. Izi mwina drawback yekha wa mtundu uwu wa zovala, pakuti iye sizinathe.

Brand amakankhira malire chikhalidwe mithunzi ya kalembedwe nyanja (wofiira, woyera ndi buluu) ndi likukhudza kusakanikirana zosaneneka za mitundu yosiyanasiyana. Adzakutengerani akudabwa kuti ena t-malaya kutsanzira mtundu gamut wa zojambula za akatswiri otchuka!