Zisoti "Carhart" - ndi kapangidwe chimake cha chikhalidwe msewu

«Carhartt» - m'mbuyomu - kampani ntchito pa ntchito mawonekedwe m'masiku athu - kampani wodziwika bwino, zomwe manufactures wodzichepetsa koma amasoka zovala.

The heyday wa kampani

The anayambitsa kampani «Carhartt» ndi Karhartt Hamilton, amene analibe chidwi ndi zovala kuyambira ubwana ndi pamene tikulalikira ntchito zinthu ophunzirawo ntchito. Kale mu 1889 ku Detroit, anaganiza ayambe "mu ulendo umodzi" ndipo analenga kampani yake. Magawo zomwe zili zikuluzikulu zochokera kupanga - khalidwe ndi mayiko. Oimira ntchito ntchito yomweyo ovomerezeka kusoka mphamvu, pamaso pa matumba yabwino ndi fasteners zosiyanasiyana. Ndipo Hamilton wapereka chidwi chifukwa chitukuko cha chinthu chilichonse payokha. Kwa zaka zapitazi zana la zovala yabwino tsiku lililonse ndi zisoti "Carhart" anabwera nacho kuphweka, mayiko ndi kalembedwe.

Chinsinsi cha kutchuka

ntchito Hamilton anali kulenga ndi zovala amazipanga cholimba kuchokera ku zipangizo zimene N'zosavuta kwa anthu oyera. Kupezeka kwa osiyanasiyana ogula anapanga olimba chotchuka kwambiri. Ambiri anayamikira kapangidwe umenewu nsikidzi ndi nsalu, ndi cholimba kwambiri pa malo amene ali mofulumira kwambiri iwonongeke. Pa nthawi (mu 1994), zovala ndi zipewa, "Carhart" anachoka pa mlingo European. Iwo analengedwa pa maziko a mfundo okhwima khalidwe ndi mamangidwe ergonomic, kuvala kukana pamodzi ndi zinthu zabwino kwa thupi.

«Carhartt» Tsopano

Panopa, American mtundu zovala umalimbana ogwira ntchito ndi ufulu kukoma achinyamata amene si mlendo kwa masewera poipa kwambiri - snowboarding, skateboarding ndi zina. Yapamwamba zinthu zazing'ono, heavy-ntchito nsapato, Chalk, amene osiyanasiyana kwambiri ozizira ndi zisoti "Carhart" - khalidwe lomwe a amajambulapo maluwa okongola m'tauni, subcultures thandizo msewu, komanso limodzi mwa makhalidwe waukulu wa mafani a msewu luso la kuswa, DJing, bmx.

Collection aliyense nyengo

kampani zachokera pa chilengedwe cha mizere ntchito kalasi zovala (monga masiku akale) ndi mafashoni msewu, amene kusinthidwa nthawi. The malangizo woyamba ukufanizidwa zovala pazipita mphamvu kuti wasiya ufulu kuyenda - nsapato, cholimba zamphepo ndi ovololo. The chachiwiri - "msewu" malangizo kwa achinyamata - mungapeze zambiri zovala choyambirira ndi Chalk. Izi chipewa wotchuka "Carhart" ndi nsapato breathable, komanso zamphepo, sweatshirts, T-malaya, jinzi ku chi Japanese.

Luso ndi masewera umunthu

kampaniyo chapeza kutchuka mwa anthu ambiri a m'mizinda ikuluikulu. Komanso, zovala ndi zipewa "Carhart" ndi amisiri, oimba, okonda kukasambira ndipo skateboarding, chifukwa chopereka kutsindika apachiyambi, ufulu ndi kusamvera ambiri amavomereza mfundo. Tsopano kampani watsegula mfundo zake Russia! "Carhartt" mu Moscow lingathe kukopedwa pa kumene anatsegula mtundu zovala sitolo pa Dmitrovsky Lane, 7. "Okhotny Ryad" siteshoni okwerera sitima. "Karhartt" - uposa kupanga. Ndi moyo, zoona ndi mfundo yake, zikondwerero zina wodzipereka kwa luso la zojambulajambula, ndi zisudzo ambiri, komanso ndi mbali ya chikhalidwe msewu.