Wotchuka padziko lonse mafutawo Lancome

Perfume ndi zodzoladzola kampani "Lancome" maganizo ndi dzina la anthu otchuka mu dziko lathu, monga ndithudi mu dziko lonse. zaka pafupifupi makumi asanu ndi atatu ndiAmene wa olimba ndi ntchito zake zambiri ndodo pofuna kutsindika okongola a akazi, kupanga izo wokongola kwambiri ndi pang'ono wosangalala.

Pamene mu 1935 ndi luso onunkhira Ptizhan Arman, ndi wothandizira wa wotchuka Coty, anayambitsa kampani yake, ndi chodziwikiratu pa nthawiyo, nawo akanakhala zimene udzakhala tate wa mafutawo ndi zodzikongoletsera chimphona 'Lancome. Kuyambira ndili mwana Ptizhan chidwi ndi ankapembedza pamaso pa mkazi kuti iye anapereka ntchito yake ndi moyo, pakuti analenga kukoma wapadera.

Kale m'zaka za m'ma chakhumi ndi chisanu ndi chinayi mochedwa, France anakhala choyenera mafashoni mafasho, akondwera akazi a dziko zovala zawo ndi zonunkhira. Mu Paris padziko lonse linasonkhana connoisseurs zovala, yokhudzana ndi wokongola.

Panali couturier wofanana ndi French mu dziko, umene uli wotchuka chifukwa mphamvu zake polenga katswiri woona. Musati kwanthawi kumbuyo ndi French zonunkhira - anapempha mafashoni mafuta onunkhiritsa. Koma ndi chiyambi cha zaka mazana makumi awiri, United States anagwira kanjedza, ndi kamodzi wamphamvu France pa nkhani mafashoni anaphwa.

Young ndi maudindo, Arman Ptizhan anasamukira ku Paris ndipo anayamba kugwira ntchito pa Maître Fransua Koti zonunkhira. Kochi posachedwa amaona mphamvu zodabwitsa wachiwiri wake, ndipo anapereka kwa mkulu wa mafutawo nyumba Coty. koma achinyamata anthu amene analota za chilengedwe, posakhalitsa anasiya mkulu positi nakatsegula malonda.

Tiyenera kupereka msonkho kwa mphamvu ya cholinga ndi luso kwambiri Ptizhanu - anatha kuchita chinachake chimene chikanakhoza kuchita zazikulu Kochi: anabwerera France wake wokondedwa, mutu wa likulu mafashoni.

Kupanga Lancome mafutawo Ptizhar zonse kumbukirani maphunziro a mphunzitsi wake chachikulu, chotero kuti chitukuko cha phukusi zachilendo ndipo penapake wapadera iye anakopeka ntchito wotchuka pa nthawi ya wojambula Zhorzha Deloma, amene anatumikirapo m'dziko Kochi. Kenako anakhala luso mkulu wa kampani ndi zaka makumi atatu iye ankagwira ntchito pa chilengedwe cha mabotolo mwapadera Lancome.

Mu 1936, kampani umabala kwambiri ndi zachilendo kwa French mafutawo Lancome - Magie ndi onunkhiritsa Cachet Bleu. Lancom - mizimu wapadera, iwo akhoza Musasokonezeke ndi zina oonetsera ena lero.

Mu 1952, masitolo mafutawo ndi zachilendo kwa ogula - wapadera mafutawo Lancome Tresor. Fungo anagonjetsa osati mafani wa mtunduwu, komanso akatswiri popanga mafutawa. Pachimake cha kukoma anakhala rasipiberi ndipo anauka. Pa mtima wake ndi zolemba kuwala mafuta onunkhiritsa monga peony, Jasmine, Madagascar pinki tsabola, wakuda currant. zolemba Base - The Virginian mkungudza, musk, vanila, kukopa pa iwo ndi wokongola.

Mu 1964 kampani anaphatikizidwa kampani L 'Oreal, ndipo nthawi yomweyo ndi uthenga wake yotsatira: Lancome mafutawo, ndi lodziwika bwino Climat ndi woyengeka ndi wapadera Zikavutitsitsa ankangomwa de A Lancome.

Lancome zonunkhira ali zonse ankafuna kwambiri akazi a misinkhu yonse padziko lonse, chifukwa Arman Ptizhan padera ana awo sizidzatha umoyo ndi achinyamata wosatha. Ufumu Lancome akupitiriza mowolowa manja aperekepo iwo wake kale zonse ndi watsopano kwa makasitomala padziko lonse.