Mitundu ya Marketing Research

Research mu malonda - mmodzi wa zipangizo zothandiza kwambiri kudziwa mmene malonda, zofuna za ogula ndi zochita za mpikisano. Pankhaniyi, kuchuluka kwa mfundo analandira ndiponso khalidwe la zotsatira chimadalira pa mlingo luso la akatswiri kupanga kuwunika.

Pali zingapo mitundu ya malonda kafukufuku. Ali:
- kuphunzira zofuna ogula;
- kuphunzira zimene mukupanga;
- kuwunika ogulitsa;
- kuphunzira msika mafakitale;
- kusanthula katundu, komanso kuphatikizapo polojekiti mtengo;
- yophunzitsa anthu kuti azigula.

Kuti malonda kufufuza bwino, muyenera kugwiritsa ntchito mndandanda wa zida zothandiza kwambiri. Ambiri zida zimenezi ndi njira kusiyanitsidwa yodalirika mudziwe thandizo ake ndi kukafola ndi wozengereza osiyanasiyana kafukufuku. mfundo zina tingaone zipangizo zothandiza kwambiri:

- Misa munthu kuyankhulana kwanu;
- Misa munthu zoyankhulana holo;
- Focus magulu;
- mozama zokambirana;
- Kafukufuku wa akatswiri.

chida ichi chimagwiritsidwa ntchito mitundu yonse ikuluikulu ya kafukufuku.

Yoyamba kafukufuku - "kufufuza" - ikuchitika kuti kukhazikitsa utheke. Iwo ikuchitika pamaso Anagwirizana, ndipo zotsatira ntchito pokonza njira. Mwa njira yomwe amagwiritsa ntchito "kufufuza" wa kusanthula ayenera utoto benchmarking, magulu cholinga, sekondale kusanthulidwe ka deta, maphunziro case, kuphunzira zinachitikira m'mbuyomu a kampani kapena makampani.

Monga mbali ya mtundu wa kafukufuku - "ofotokoza" - akatswiri -marketologami kuti anapeza mayankho a mafunso awa: "Kuti?", "Ndani?" "Kodi", "liti?" Ndipo "Motani?". Nkofunika kukumbukira kuti mtundu uwu wa kusanthula limafotokoza panopa msika vuto, koma sanali kuchifotokoza icho, kotero zotsatira za akatswiri mulibe yankho la funso "Chifukwa chiyani?". Zambiri za mayankho a mayeso amenewa akhoza zopezera ntchito holo-mayesero, kuganizira magulu, kuchita kafukufuku desiki ndi kuyankhulana.

Analysis ubale chifukwa ndi zotsatira zakonzeka ndi akatswiri, kuchititsa "wamba" kuphunzira. Apa ndi pamene ife funsolo "chifukwa chiyani?" (Mwachitsanzo, "chifukwa kuchuluka malonda pambuyo kumayambiriro pulogalamu wokhulupirika?"). Komabe, mu nkhani iyi, inu simukhala ikulongosola za ndondomeko imeneyi kuwonjezeka malonda. The njira yabwino kwambiri pochita mtundu uwu wa kufufuza: kuyesa komanso kugwiritsa ntchito zitsanzo za masamu.

Pofuna kukhazikitsa chithunzi thunzi chokwanira cha zochitika za kuwunika ndi chitukuko cha njira zina pochita kafukufuku mabuku bwino.