Mapangidwe a ad: kulenga ndi kukhazikitsa molondola. Mapulogalamu opangira malonda

Kutsatsa pa intaneti lero ndi chida champhamvu kwambiri cha zamalonda chomwe amagwiritsidwa ntchito ndi makampani mamiliyoni padziko lonse lapansi. Ichi ndichitsanzo chogonjetsa, chomwe chimapangitsa kuti phindu likhale lopindulitsa kwa onse awiri. Kodi zikutanthauza chiyani?

Kuwonetsa pa intaneti ndiko kugwirizana kwa maphwando awiri: otsatsa ndi webmaster. Zambiri zokhudza udindo wawo, ndi chifukwa chake zili zopindulitsa kuti aliyense agwirizane molimba monga momwe angathere, werengani m'nkhani yathu. Zidzakhala zodzipereka ku kufotokoza kwa magulu oyendera - momwe angapangire iwo, malo enieni ndikupezapo.

Ubwino kwa omasulira

Choyamba, tiyeni tifotokoze chifukwa chake mwini malo (kapena, kuyika mwachidule, webmaster) kuti agwirizane ndi bungwe la malonda. Tiyerekeze kuti muli ndi zothandizira. Otsatira ake akhoza kukhala malonda (mwachitsanzo, kufotokozera zida), ndi zosangalatsa (zilembo zanu). Ndipo yoyamba ndi yachiwiri ndi malo omwe anthu omwe ali ndi chidwi ndi chidziwitso chomwe chimayikidwa pa izo amadza. Koma pakati pawo pali kusiyana kwakukulu - cholinga ndi njira zopangira phindu.

Ngati pachiyeso choyambirira mungayambe kugulitsa zitsulo pamtundu wothandizana nawo kuchokera ku sitolo ya pa intaneti, ndiye mwachiwiri chisankho ichi sichikuthandizidwa, simungathe kupanga ndalama zanu moyenera. Ndipo khulupirirani ine, pali malo ambiri mu zosangalatsa. Pazinthu izi, pali malonda a malonda. Inde, pali zambiri pa msika, koma pali makampani ochepa chabe. Yaikulu kwambiri ndi intaneti kuchokera ku giant ya Google yofufuza. Ikutchedwa AdSense.

Kukongola kwa kampani ndikuti aliyense amene ali ndi webusaitiyi akhoza kugwira nawo ntchito. Ndipo mungathe kupeza ndalama pazinthu zanu mosavuta, mosasamala kanthu za nkhani yake (ndithudi, kupatulapo nkhani zomwe zotsutsana ndi malamulo ndi zokhudzana ndi "akuluakulu" ndi malo a pirate). Kuti muchite izi, muyenera kupanga chilolezo cha intaneti chomwe mukugwira ntchito, ndikuchiyika pamasamba a tsamba lanu. Pambuyo pake, mlendo akadzabwera kwa inu, adzawona chipika ndipo, mwina, dinani pa izo, pofuna kudziŵa zambiri za izi kapena ndondomekoyo. Inu, monga webmaster, mu nkhaniyi, mudzalandira ndalama. Zikumveka mosavuta, sichoncho?

Zotsatsa malonda

M'masewu oterewa, otsatsa zikwi makumi ambiri amagwira ntchito. Zonsezi zimalamula kuyikapo pamabwalo chifukwa chomwe amafunikira alendo anu. Ndipo kukongola ndikuti ngakhale nkhani zomwe zikuwoneka kuti sizigwirizana ndi malonda konse, padzakhala nthawizonse ogwiritsa ntchito akudalira kugula malo muzitsulo.

Izi ndi chifukwa cha ubwino wambiri wosaka malonda. Zilimbikitsidwa kwambiri. Izi zikutanthauza kuti pogwiritsira ntchito mafayilo osiyana, mukhoza "kusankha" malo omwe mumawafuna. Njira yowonjezera ikhoza kukhala: dziko lokhalamo, chinenero, mzinda, ntchito yogwiritsa ntchito. Mukhozanso kusankha malo omwe malonda anu adzaikidwe, osankhirani malinga ndi zofunikira zawo. Zonsezi ndi zophweka komanso zopindulitsa, chifukwa panopa mumagwira ntchito ndi omvetsera omwe akufuna chidwi ndi katundu wanu.

Ndipo, ndithudi, malonda ena a malonda oterewa ndi otsika mtengo. Kuti muike malonda anu, nenani, pa TV, mumalipira ndalama zambiri kuti mupeze chithunzi chachikulu. Komabe, anthu achidwi angakhale ochepa kwambiri. Kumbali inayi, pa malonda a pa intaneti mumalipira kokha kuti muwoneke - maulendo enieni a webusaiti yanu.

Wothandizira - wogwirizana

Malo otsatsa malonda amapanga ntchito ya "kugulitsa-malonda" dongosolo la Internet traffic bwino. Iwo, monga tanenera pamwambapa, amachuluka - amagwira ntchito ndi maofesi osiyanasiyana, amakhala ndi zizindikiro zosiyana siyana, posankha ndi kuyesa magalimoto. Koma lalikulu kwambiri ndi ma intaneti omwe amayendetsedwa ndi injini zafukufuku Google, Yandex, Bing ndi ena.

Chifukwa cha kukula kwa ntchito zawo, makampani awa asonkhanitsa mamiliyoni ambiri a otsatsa ndi ma webmasters. Choncho, zofunikila ndizopangira malamulo oyambirira, komanso zomwe zimaperekedwa ndi wachiwiri.

Ku Russia, wotchuka kwambiri ndi Yandex malonda (kulengezedwa ndi Yandex Advertising Network), ndi Google (yotengedwa mu Google AdSense). Aliyense wa ife akhoza kukomana nawo pa malo mazana mazana. Popeza wothandizira ali kampani yaikulu pa intaneti, kugwira ntchito ndi yosavuta komanso yothandiza, chifukwa imapereka zipangizo zonse zogulitsa. Tidzakambirana za izi mwatsatanetsatane.

Zida Zotsatsa

Kotero, monga tanena kale, pali zida zambiri zosiyana zomwe mungagwiritse ntchito chiyanjano, banner kapena zina zambiri kuchokera kwa abwenzi anu pa webusaiti yanu. Aliyense akhoza kugwiritsa ntchito izi, malinga ndi zomwe amakonda. Koma otchuka kwambiri (makamaka mu Google AdSense) ndi mitundu iwiri ya zida - zigawo za malonda ndi zolemba zazomwe zikugwirizana.

Inde, chimodzi mwa zina mwa izo chingagwiritsidwe ntchito molingana ndi mutu wazinthu, momwe izi kapena zidazi zimakhudzira "mapangidwe a malo, monga alendo amazindikira izo. Mogwirizana ndi izi ndi zofunikira zina, abusa a webusaiti nthawi zambiri amasankha mwachindunji kuti asinthe. Ndipo izi ndi zomveka, zomwe zimatsimikiziridwa ndi deta.

Zojambula zamalonda ndi zokhudzana ndi mafilimu (chithunzi kapena kanema) zomwe mlendo akuwona. Izi zingaphatikizepo zolembera zazing'ono, chifukwa zimagwiritsidwanso ntchito pamalonda. Mwachiwonekere, chithunzichi chingakhale chokongola kwambiri kwa wogwiritsa ntchito, chifukwa cha zomwe adzakokera. Apanso, mothandizidwa ndi zithunzi zowonongeka, mauthenga angaperekedwe mofulumira komanso molondola kuposa pamene akufika pazinthu zolemba.

Ubwino

Zotsatsa malonda pa webusaitiyi zili ndi njira zina - zowonjezera zowonjezera. Izi ndizokayikitsa zomwe zimayanjanitsidwa ndi malo otsatsa. Mmodzi wa iwo ali ndi magawo atatu: mutu, ndondomeko ndi adiresi yazinthu. Kuti ndikuuzeni zoona, pali malo omwe amasinthira malonda pamalumikizidwe okhudzana ndi malingaliro a tsamba lawo kuti angasokonezedwe ndi menyu. Ndipo pakakhala izi, ndithudi, wogwiritsa ntchito amasintha, kupeza chochititsa chidwi kapena mutu wina. Chifukwa cha ichi, nthawi zina chida choterocho n'chogwira ntchito.

Ndipo nthawi zina, mayunitsi a malonda omwe ali pamasambawo mukulankhulidwa kwawo ndi zochititsa chidwi, ndipo zotsatira zake - zowonjezereka kwa wogwiritsa ntchito.

Maonekedwe otchuka

Monga mukumvetsetsa, awa kapena malowa angathe kugwiritsa ntchito kukula kwa chida ichi. Izi zikuyenera, pakati pazinthu zina, kupanga mapangidwe a mapepala omwe magulu a ad adayikidwa, komanso zofuna za webmaster. Mwachitsanzo, wina amasankha bendera laling'ono, ndipo "amatsanulira" m'nkhaniyo, pamene ena ali ngati "malo okongola" omwe ali pambali pa tsamba.

Pali zambiri zambiri zokhudzana ndi kukula kwake, zomwe ndizoyenera kwambiri kwa iwo kapena malo ena, koma tidzakhala zosavuta. Malinga ndi kafukufuku wopangidwa ndi akatswiri a Google AdSense, otchuka kwambiri ndi kukula kwake 336x280, 300x250, 728x90, 300x600 ndi 320x100 (pa mafoni apamwamba).

Choncho, mawonekedwe awa amapezeka kawirikawiri, ndipo diso la alendo likugwiritsidwa ntchito kwambiri. Mbali ina ndi yothandiza. Zithunzi zomwe tatchulidwazo zimakhala ndi malo osachepera, ngakhale kuti zimatha kupeza zambiri zopezeka. Mapangidwe amodzi omwewo amagulu amalonda angapezeke mu zimphona zosaka. Mu AdSense, mwachitsanzo, posankha mawonekedwe a banner, webmaster akuwonanso momwe malonda pa tsamba lake adzawoneka muwonekedwe.

Accommodation

Ikani magulu osungira ndi osavuta. Kuti muchite izi, ikani html-code yanu pa tsamba lanu. Amaperekedwa mwa mawonekedwe a zizindikiro zomwe zimathandiza malo omwe mumagwirizana nawo omwe mumagwirizana nawo kuti mupange malonda pamasamba a tsamba lanu. Izi zikutanthauza kuti, musadandaule za kugwirizanitsa otsatsa malonda - chilichonse chikukonzedwa bwino, tanena kale kale, kumayambiriro kwa nkhaniyo.

Inde, kuti malo anu awoneke pa tsamba, simukudziwa mtundu wake wokha, komanso malo omwe adzayikidwa. Pambuyo pake, muyenera kutchula zipangizo zamagetsi anu ndikuyika code.

Sankhani malo

Monga mukumvetsetsa, nkhani yathu ndikulengeza. Kutsatsa malonda, kusungidwa kwa mayunitsi a malonda ndizo zonse zomwe otsatsa, webmaster ndi otsogolera amachita chidwi, kupatula alendo. Kwa iwo, kuchuluka kwa malonda pa intaneti kungakhale chinthu choipa, chifukwa munthu sangathe kudziwa zomwe iye, makamaka, adayendera zothandiza zanu. Ndizolakwika ngati pangakhale malonda ambiri. Choncho, malangizo othandiza - musasokoneze tsamba lanu ndi malonda ambiri. Izi zidzakwaniritsa kuchepa-kupyolera muyeso, zomwe zidzatanthawuza kuchepetsa mtengo pamakani.

Ndi bwino kusankha komwe mumayika malonda amodzi kapena awiri mwa njira yomwe iwo ali othandizira pazomwe amagwiritsira ntchito. Mlendoyo sayenera kuwona izo pamaso pake malonda - mwinamwake iye sadzazilemba pa izo.

Zida Zofufuza

Pofuna kusankha komwe mungayambe malonda, muthandizidwa ndi zida zingapo. Izi ndizinthu zoganizira. Ali ndi mkhalapakati wamkulu. Chofunika kwambiri pa chida cha Google Analytics chodziwika bwino, chomwe chimakupatsani kuti muzipereka chiwerengero chokwanira cha malo omwe alendo anu amachoka, kuti amawoneka motalika komanso motalika ndi zina zotero. Gwiritsani ntchito mwayi umenewu kuti mumvetsetse momwe munthu amachitira pawebusaiti yanu, ndikuyikeni "msampha" ngati mawonekedwe. Musaiwale kuti nthawi zonse muyang'ane mayunitsi a malonda pa tsamba lanu kuti muwone izi "kuchokera kunja" ndikudziwe zomwe mungachite.

Zida

Zolinga zopezera pa malo ndi zazikulu kwambiri. Olemba katundu, kupanga zolemba pazokondedwa, akhoza kupeza zambiri kuposa zomwe analandira pa ntchito yawo yaikulu. Izi zimapangitsa kuti mupeze zomwe mumakonda kuchita. Ndipo izi ndizozizira kwambiri pakufuna kuyesa ndikugwira ntchito molimbika.

Zotsatira

Masiku ano, mayunitsi a malonda ndi chida chothandizira kupanga mawebusaiti. Pogwiritsa ntchito luso lapadera la analytics, ndi thandizo lanu mukhoza kuonjezera kwambiri ndalama zomwe mumalandira kuchokera ku webusaiti imodzi. Ndipo izi zimatsegula zatsopano kwa anthu omwe amakonda kutero. Zochitika zikuwonetsa kuti "ochita malonda a pa Intaneti" akukhala akuchuluka.