Adi Dassler: yonena ndi zithunzi

Za kampani "Adidas" amadziwa pafupifupi aliyense padziko lapansili, ndipo mwinamwake ambiri, funso n'lakuti chifukwa mtunduwu dzina lake motere. Choncho, tate wake, Adolf (Adi) Dassler, amene tsopano chimodzi cha amalonda bwino nthawi zonse. Pamene iye anabadwa lingaliro la kulenga khamu, chifukwa woyambitsa anaganiza kuchita ulimi wa zovala masewera komanso zida? Werengani m'nkhani ino.

Adi Dassler: yonena ndi zithunzi

Adolf anabadwa mu oyambirira November 1900 mu Herzogenaurach (Bayern). Makolo anga anali workaholic mayi anatsuka zovala kuyambira m'mawa mpaka madzulo mu zovala zawo, ndi atate wake mikate ndi n'kuwaika m'mabanzi yophika buledi. Adolf ubwana diminutive dzina lake Adi. Dassler Rudolf - m'bale mkulu adamuyitana iye, ngakhale mukadzakula.

Adolf ros bata, tikhoza kunena, ngakhale chete mnyamata. Iye anali ndi zaka 14 pamene First World nkhondo. Iye anali wamng'ono kwambiri kuti usilikali ndipo anatumizidwa ku kutsogolo, koma pa nthawiyi anali kwambiri anatenga chidwi chachikulu mpira - masewera otchuka kwambiri ku Ulaya. Nkhondo itatha, imene Germany anagonjetsedwa, dziko linali mu yopasuka wathunthu, kufufuma ndi ulova ankaoneka kuthamanga mpikisano.

Kuyambira malonda

Monga banja zambiri zophweka Dassler anali pafupi umphawi. Ndipo mu 1920 anasonkhana, iwo anaganiza bungwe bizinesi kupanga nsapato. msonkhano A, anaganiza kusintha zovala chipinda cha mayi wa banja. onse aganiza kuti improvised. Mwachitsanzo, Adi Dassler Tilekeretu anayambitsa makina akale njinga chopangidwa kudula chikopa.

Mbali wamkazi wa banja - mayi ndi mlongo - anapangidwa chitsanzo, koma munthu - Adolf Rudolf yekha mutu wa banja - ankachita kudula nsapato. Kumene, kuti nsapato, iwo ankayenera choyamba mupezeko zinachitikira, kotero katundu wawo woyamba anali slippers iwo kroili wa yunifolomu amene anapuma pantchito nkhondo, ndi zidendene zinalengedwa matayala. Kunapezeka kuti Rudy ndi wabwino kwambiri pa izo kugulitsa katundu, ndi Adolf - kusamalira kupanga. Iye kwamphamvu pa nsapato mawerengeredwe.

The heyday kupanga

Patapita zaka 4 nawo anali kale antchito dazeni, kuphatikizapo achibale. Iwo anakwanitsa kutulutsa awiriawiri 50 patsiku. kampani "Dassler Abale Shoe Factory" inali yololedwa mwalamulo mu 1924. Abale osiyana kwambiri, koma azigwirizana. Senior, Rudolph anali opusa, amakonda atsikana, anamvera jazi, ndi kumenya pa peyala, ndipo Adi Dassler mosiyana ndi zimenezi, anali chete ndi bata aluntha amene amakonda galimoto mpira.

Ndi chikondi cha masewera anathandiza chakuti Adolf kamodzi anaganiza weniweni mpira nsapato ndi spikes. Izi zinachitika mu 1925. Zinali ndiye ndi panali woyamba nsapato tizinthu. Iye anabwera kwa sanakonde wa osewera, ndi Dassler anagwa malamulo. Komanso tizinthu nsapato, fakitare kubala masewera slippers. Choncho, kupanga wakula, ndipo kunali koyenera kuti aganizire za nyumba yatsopano iye.

Chotero mwayi abale anaonekera kale mu 1927. Pamodzi ndi nyumba yatsopano ndi mwayi pawiri ndodo ya antchito. N'chimodzimodzinso ndi kuchuluka kwa nsapato umatulutsa.

Olympic "Dassler"

Adi Dassler ndi m'bale wake Rudolf anali kwathunthu mwakhama ntchito mu fakitale yake. Lililonse chitsanzo latsopano la Adolf anayesa ndekha pa masewero a mpira. Ndi funde atsopano chitukuko cha Games Olympic, anayamba kupanga nsapato lapadera kwa othamanga wamphamvu - opambana. Kwa nthawi yoyamba mu nsapato ngati osewera ankavala pa Amsterdam Olympic mu 1928. Masewera a 1932 ku Los Angeles, ndi German opambana, amene amachita nsapato za Adi Dassler, analowa opambana atatu pamwamba. 1936 anali lina bwino kuti: wothamanga wakuda ku United States Owens nsapato mtundu "Dassler" anapambana 4 złoty Mendulo ndipo anapereka kutali timva 5. Kunalitu kugonja kotheratu kwa kampani German. M'chakachi, malonda awo amaimirira kwa hafu miliyoni zizindikiro German. fakitale wina iwo analibe zokwanira, ndipo kuti posachedwapa amayenera kutsegula m'bale chachiwiri.

nkhondo

Ndi kuwuka kwa Nazi Party Dassler n'kumakhala naye. Ndipo ndi chiyambi cha nkhondo yachiwiri ya padziko lonse, iwo anayamba kufalitsa nsapato asilikali. Ndiye Rudy anaganiza kulimbana ndi zofuna za dziko lake, ndipo Adi Dassler (onani chithunzi m'nkhani) ankachita nawo kupanga. Nkhondo itatha, kulephera kwa Germany Herzogenaurach m'dera anali wotanganidwa ndi asilikali American. Adi anali kutulutsa akavalo osewera American. Ndipo pa nthawi ino kwawo bwinobwino anakakhala mulidziwe. Adolf mkazi amayenera kutenga zonse ntchito zauve okha. Iye kukumba m'munda komanso kusamalira ziweto. Patapita chaka chimodzi, a ku America anachoka, nabwera ku msasa POW, Rudy.

kubadwanso

Ndi 1946 kampani anali ikuchepa zonse, ndi abale Dassler anayamba kukatola kuchokera zikande. Ndodo amalipidwa mtundu, iwo analandira kuchokera eni mitengo ndi thonje. Patapita zaka ziwiri, bambo awo anamwalira, ndipo abale anaganiza unagawanika kampani pawiri. Panali mafakitale awiri kupindula - aliyense. Company dzina kwambiri, amayenera kusintha. Adi otchedwa kampani yake "Addas" ndi Rudy - "miyala".

Koma patapita kanthawi iye anabwera ndi luso Adolf dzina sonorous, amene adakali ndi otchuka kwambiri makampani masewera padziko lonse - "Adidas". Ruda ndi anadzatchedwa mu Puma. A mtundu "Dassler" mbisoweka ku nkhope ya dziko lapansi usiku. Pa nthawi yomweyo abale akhala odzipereka otsutsa, onse malonda ndi moyo. Ngakhale kuti palibe akudziwa zimene anapanga iwo adani.

Masuti ndi mikwingwirima

Pambuyo akutsanzikana ndi m'bale wake Adi Dassler, amene yonena kwa mphindi, monga ankayambira kuchokera zikande, anakhala mwini yekha motsimikiza, ndipo anaganiza kuti chizindikiro cha kampani yakeyo latsopano lidzakhala kunjira atatu mmalo mwa awiri dasslerovskih. Komanso, ndithudi anapita nzeru zake zonse. Mwachitsanzo, iye anatulukira nsapato ndi spikes wa mphira zochotseka. Mu 1950, iye anatulukira wapadera nsapato mpira kusewera mu nyengo yoipa. Ndipo mu 1952, ambiri mwa akatswiri anali abvale "Adidas".

Kenako, aganiza kuti okha kupanga nsapato ndipo akuyamba kulenga zikwama zam'manja ndi Chalk ena, ndi mapulani - kukhazikitsa ulimi wa zovala. Ndipo mu anathandizidwa ndi Willie Zeltenrayh. Posachedwapa pa malonda kumanzere tracksuits ndi mikwingwirima zitatu mbali ndi pa manja, amene limaimira kotheratu "Adidas".

kutukuka

Chipambane kwambiri Adi Dassler anali chigonjetso wa timu ya mpira pa World Cup ku Germany. mamembala onse timu anali atavekedwa ndi atavala masewera zida ku "Adidas." Zinali chitsitsimutso cha kampani osati komanso dziko lonse, limene kwa nthawi yoyamba atagonjetsedwa ku nkhondo wopambana. Kuyambira pamenepo, iye wakhala kulengeza mwachindunji kusitediyamu. Kuyambira pamenepo, ndipo anayamba kugulitsa la masewera. Chipilala Adolf Dasleru - anayambitsa wotchuka padziko lonse lapansi, ndi olimba "Adidas" - wayikidwa zoyenera bwaloli.