Phindu pamaso msonkho: tanthauzo zachuma ndi njira mawerengedwe.

ntchito zachuma a ogwira ntchito iliyonse ayenera kuonanso kuti kudziwa molondola kasamalidwe mmene bwino kampani ikuchitika, kodi mavuto pali pamaso pa chibwenzi ndipo kodi ziyembekezo za chitukuko zina m'tsogolo. Kuchita izi, kusanthula ambiri zizindikiro zachuma, zofunika pakati lopatsidwa monga phindu pamaso msonkho.

Pofuna kumvetsa zimene tinganene chuma chizindikiro ichi, m'pofunika choyamba, kumvetsa zimene tichipeza. Phindu pamaso msonkho imakhala ndalama kuchokera malonda, kusintha kwa zizindikiro zotsatirazi, amene zinthu monga mtundu wa kusinthidwa:

- akupeza kapena zomvetsa zokhudza ntchito opaleshoni ya kumalo a ntchito. gulu Izi zikuphatikizapo revenues ndalama anakhumudwitsa mu ogwira Komabe, si mwachindunji zogwirizana ndi malonda a katundu, kuti ndi bizinesi yake yaikulu. Izi revenues ndi ndalama zimene zimachitika makonzedwe a chuma zina mwa ndalama pangano ntchito za nzeru katundu, benefiti anabweretsa ndi kampani mu nkhani ya chuma cha sheya zosiyanasiyana ndi zina zotero.

- akupeza kapena zomvetsa, amatchedwa si ntchito. Izi revenues ndalama angabuke choncho naschityvaniya ndalama kapena chilango si kukwaniritsidwa kwa mgwirizano, kupereka chilango kulandira ndalama iliyonse anapereka (malinga ndi mgwirizano chopereka), komanso akupeza kapena zomvetsa kwa zaka zam'mbuyo anaulula mlandu yekha mu chaka panopa.

Choncho, phindu chisanadze msonkho limanenedwa ngati:
PDO = PP +/- ml / F +/- VD / F.

Mu dongosolo ili, PDO - izi ndi kuchita masamu ndi ife kuzilingalira ml / P - ndi zikugwira ntchito ndalama kapena ndalama, ndi HP / P - akupeza kapena zomvetsa kuti anawagawira si ntchito.

Monga mukuonera, phindu pamaso msonkho ndi mungafike chithunzi pakati phindu azipereke ndi phindu ukonde. Iwo ayenera kumvetsa kuti kwa kuwunika chuma chofunika si monga mtengo wa chizindikiro pa mfundo ya "more - zikutanthauza ndithu bwino" ndi ntchito yaikulu ankaimba ndi kapangidwe ka chizindikiro ichi. Popeza phindu pamaso misonkho zikuphatikizapo zigawo zikuluzikulu zitatu, m'pofunikanso kudziwa ubwenzi therebetween. The apamwamba gawo la phindu kuchokera malonda ndi m'munsi chiwerengero cha zigawo zina bwino ndi zosavuta kumanga dongosolo mbewu ulamuliro, ndi mosemphanitsa - apamwamba chiwerengero cha ndalama wamba ndi ndalama, zoipa ndi zopanda limagwirira ntchito zolimba kwambiri. Mtengo wa phindu chisanadze msonkho angakhale kwambiri Komabe, ngati gawo la phindu kuchokera malonda a ochepa, zikutanthauza kuti kampani alipo yekha mwa apo ndi apo mtsinje ndalama zimene chingamulepheretse nthawi iliyonse. Choncho, kupenda kapangidwe ka chizindikiro mukhoza kupanga mfundo zolimba za dongosolo kulamulira khalidwe kugwira ntchito.

Monga mukuonera, phindu pamaso msonkho ndi chizindikiro zofunika mmene chuma kampaniyo. kusanthula wake akhoza kundiuza zambiri zokhudza mmene kampani akufotokozera, mmene imayendetsedwa bwino, nanga tsogolo la chitukuko. chizindikiro ayenera m'gulu mawu ndalama kampani ndipo tikuonera mawu ndalama ndi mawu a imfa ndi kugawana phindu. The mawerengedwe olondola a kanjedza kudzatithandiza kudziŵitsa omanga ndi ndalama angathe za mmene kwenikweni chifuniro ndalama zawo, mmene odalirika chinthu ndalama ndi momwe iwo adzalandira m'tsogolo. Pambuyo pa masamu phindu chisanadze msonkho kwa iwo anayamba deduct kuchuluka msonkho ayenera kulipira kampani, motero kuwerengera phindu ukonde wa kumalo a ntchito - waukulu Zotsatira za chuma.