Penyani "Swatch" - nthawi azimuth!

Penyani "Swatch" kwa zaka 30 zapitazi wotchuka kwambiri pakati fashionistas ndi fashionistas padziko lonse. Modzikhulupirira kuzindikira kamangidwe, chipolowe cha mitundu, zachilendo otchulidwa pa dials ndi zomangira, molimba kalembedwe - mbali khalidwe la mtundu, chomwe ndi kukonda anthu ambiri.

Woyamba "Swatch" amatiyang'anira pa malonda kumbuyo mu 1983. Vula kutchuka achita meteoric - patapita chaka chiwerengero cha magazini anagulitsa anafika mayunitsi miliyoni.

Dzinali mtundu afunika mawu awiri osavuta English: "Swiss" ndi "maso", omwe anamasuliridwa kuti "wotchi Swiss".

Penyani deta. Long mwambo wa Swatch

Monga opanga zovala zapamwamba, Swatch chomera umabala wotchi zosonkhanitsira latsopano kawiri pa chaka. Ndipo kampaniyo zambiri amakonza kanthu: umabala mndandanda wa ulonda wodzipereka kwa zochitika zosiyanasiyana kapena zoyenera ena otchulidwa wowopsa. mutu wina ankakonda Swatch - chilengedwe zitsanzo ngati anabwerera wogula m'mbuyomu. Mwachitsanzo, wotchi mu hippie kalembedwe:

Penyani "Swatch" nthawi ndi molimba mtima ngakhale "opepuka" kamangidwe, koma ndi zimene zimawachititsa itapita zonse mu kachitidwe Maine-mtsinje, ichi ndi chimene akufotokoza kutchuka kwawo chachikulu padziko lonse, nchifukwa chake malonda awo kukula chaka ndi chaka!

Komabe, kuwonjezera pa zitsanzo catchy achinyamata mu mzere wa Swatch pano ndi mokwanira achidule maola chigwa (ndithudi, mitundu yambiri - kuchokera wakuda lija chidulo):
Wotchuka "makolo" ulonda Swatch

Mu chitukuko cha kamangidwe maola «Swatch» nawo anthu ambiri zosangalatsa ndi kulenga dziko lapansi: Kristian Lakrua, Yoko Ono, Kiki Picasso, Robert Altman, Peter Gabriel, Jean-Mishel Zharr, Pedro Almodovar ndi ena.

"Swatch" ulonda. zitsanzo wamkazi

zitsanzo izi zimasiyana kwa mwamuna ang'onoang'ono ndi owala, "girlish" mitundu. Mu kusonkhanitsa M'zaka zaposachedwapa chimakhala chogwidwa ndi akazi, "Swatch" amatiyang'anira ndi zomangira, amene kawiri bola ngati akufuna. Wamba sporty kalembedwe, mitundu yowala, zilembo zojambula, kugwirizana ndi khalidwe la zimagwirira - makhalidwe onsewa kusiyanitsa wotchi iyi. zitsanzo Female nazonso, chandamale waukulu omvera a kampani kukhala lowala mtima, nthawi zonse atsikana.

anzeru

Kugwirizana makampani Swatch ndi Mercedes - Anzeru galimoto. Catchy, zachilendo, diso kugwira zizimva yokha zikuwoneka sporty yaing'ono galimoto okondedwa ndi ambiri.

chronometer Olympic

Pa Games Olympic ku Atlanta (1996) ndi Sydney (2000), kampani Swatch anachita monga chronometer boma. Ndipo mu 2014 dzanja Swatch wotchi chidzachitike n'chiyani pa othamanga wa Olympic Russian timu pa Games Olympic ku Sochi.

"Swatch" lero

Pa nthawi, akatswiri amanena kampani Swatch chimodzi mwa zinthu adzapeza mu dziko. Luso chitukuko kudya mayendedwe ake mu chaka ndi waukulu. Kuwulula mfundo ndi yakuti ndi aliyense buku la conveyor Swatch wotchi amapita kamodzi pa masekondi awiri!

kupambana Ichi ndi chifukwa, ndithudi, osati ntchito bwino mgwirizano pakati okonza, utumiki malonda ndi dipatimenti luso. Amasewera yofunika tanthauzo udindo ntchito, luso kumva mpweya wa chi, ndipo ambiri Chofunika - ndi chikondi chachikulu pa ntchito yake.