Marketing Research Mu malonda masiku ano

Pofuna kukhala bwino ogwira kasamalidwe ayenera kudziwa kuti m'pofunika ogula. Infomeshoni monga mmene zipangizo thandizo monga kafukufuku msika.

Marketing kafukufuku, palibe kanthu koma gulu, kuwonetsera ndi kusanthula mfundo zokhudza mbali zosiyanasiyana za malonda. Komanso ili ndi ntchito imene kulumikiza mfundo mwa ogwira ntchito ndi makasitomala, misika, mpikisano.

Mu maphunziro awa, ntchito zomwe analandira zochokera deta pulayimale ndi sekondale. deta chachikulu analandira mwa otchedwa zatsopano kumunda kuonerera, kuyankhulana, etc. deta Secondary si chifukwa cha kafukufuku akhoza analandira kale kuposa maphunziro malonda anali anayambitsa. Koma ngakhale izi, mfundo yachiwiri angapo ubwino: choyamba, angathe kutenga mofulumira kwambiri poyerekeza ndi chokuchitikirani chomwecho; Kachiwiri, mitengo ya zinthu zawo ndi negligible; Chachitatu, kwambiri kusintha Mwachangu wa nkhani yaikulu.

Mu makampani akuluakulu maphunziro onse kupitirirabe amaphatikizidwa mu zikuluzikulu malonda dongosolo zambiri, zimene pamapeto, ali m'gulu la akuluakulu mudziwe thandizo la kampaniyo.

Koma ngati angadziwire kugwira chochitika chimenechi? Funso amachitikira mtsogoleri aliyense. Pofuna kudziwa moyenera kuti agwire zatsopano, motsimikiza ayenera nthawi zonse kuwunika udindo wa chilengedwe chawo kunja, kuti kuwunika, lomwe likunena zambiri yake pa dziko.

Chinthu chachiwiri ndi bwino chimatanthauza vuto kuti patsogolo kafukufuku malonda. Ichi ndi chinsinsi chachikulu cha chipambano cha zatsopano. Nthawi zambiri zimachitika kuti Makampani samadziwa mavuto powapatsa ogulitsa malonda ndi malingaliro mwachisawawa kuti osati si kuthetsa mavuto a kafukufuku, koma kumawonjezera vuto la kumalo a ntchito.

Mu gawo lachitatu anagwira njira kusankha ndi njira zatsopano. Mwa njira zimenezi zowerengera n'kopanda, multidimensional, mgwirizano, malumikizanidwe, kayeseleledwe, ndi wosakanizidwa deterministic.

Pambuyo kusankha njira kukwaniritsa kusintha izo wodziŵa mwachindunji ndi nkhaniyi cholinga: kupeza mfundo koyamba. Kuyesera - ndi kasamalidwe wa palokha zosintha kuti aone mmene bwanji yozungulira zosintha. kuyesera wina akuyesani msika, amene ndi kuyesa kupanga mankhwala njira yogawa katundu.

Pamaziko a zotsatira za maphunziro awa, kasamalidwe amasankha njira mulingo woyenera kuti chitukuko kampani.