"Longines". Akungoyang'ana. bwino nkhani

Mawotchi akhala unatha ntchito yawo mwachindunji - kusonyeza nthawi. M'malo mwake, ntchito imeneyi ali, ndithudi, satenga, koma kuti zinamangidwa wabwino Swiss maso - ndi chizindikiro cha udindo, chuma ndi ulemu wabwino chapadera pakati pa anthu.

Ngakhale Swiss penyani ochepa awa, amene akhoza kudzitama ndi mbiri wolemera. Pakati pa zaka za m'ma 19 mu dziko lino ulemerero iwo unali nazo zochuluka za opanga njira yapamwamba-cholondola, ndipo ambiri a iwo akhala otchuka lero. Koma mwa kusankha kwambiri pali kwenikweni angapo zopangidwa, umene unayamba ndi chilichonse. Mbiri bwino "Longines" ayankhidwa mu ndemanga iyi.

Tiyeni tibwerere ku zapitazi ...

Kamodzi pa nthawi kutali 1832 abale atatu. Mmodzi ankapanga magiya kwa maola, zimango wina kuliphunzira, ndi wachitatu kusintha njira ya. Ndipo panali abale a msonkhano wake, zonse mwachita kunyumba, kenako zimachitika ku fakitale kumene wotchi ukupita mu chimodzi.

Pasanapite nthawi yaitali, koma njira imeneyi wotopa abale. Anagula munda, anamanga nyumba yaing'ono, omwe anakhala pambuyo pa fakitale ina yaikulu kupanga ulonda. Pansi pa denga, iwo anali wakwanitsa kusonkhanitsa olamulira bwino za luso lawo, ndi anapereka dzina la kampaniyo "Longines". Ulonda anagulitsidwa yomweyo pambuyo buku la chigawo choyamba. Abale lolunjika pa msika US, ndipo chatulutsa. Ndi mu dziko lino, iwo analandira ankazindikira choyamba.

The kupambana loyamba

Mwamsanga mumapezera bwino ndi "Longines" kampani. mtundu ulonda akhala woyamba zinthu zambiri. Mwachitsanzo, iwo anali kuchulukirachulukira kwa nthawi yoyamba limagwirira ndi kuchita Buku adzapereke ku gudumu wina, pamene zina zinafunika kiyi. Pakuti luso izi, "Longines" anali kupereka ndi Mendulo pa chionetsero World ku Paris.

More - kwambiri. Mu zaka za m'ma 19, pafupifupi onse ulonda anali mthumba. mankhwala amenewa kuti kudabwa aliyense, ndipo ine ndimayenera kuyambitsa zinthu zatsopano. Woyamba zomangira dzanja anali osavomerezeka ndi anthu a. Koma posakhalitsa itatha yoyamba bwino ogwiritsa mtanda kulabadira luso. Siriyo kumasulidwa zomangira ndi njira yatsopano ya maola zinachititsa kuti ziŵalo fakitale ndi ndondomeko yake kupanga. Choncho "Longines 'ulonda ali woyamba kuti akhoza kufooka pa dzanja la.

Monga issuance ndi kugulitsa maola zochokera kumadzulo, ife tinali kubwera ndi chizindikiro wake yekha. Kumbali chigamulocho anafaniziridwa hourglass ndi mapiko.

Koma si onse. Woyamba mitundu atsopano kawirikawiri anabwera ndi chibangili mu "Longines". Ulonda, yotengekatengeka m'matumba kuti mfundo imeneyi anali mosamalitsa zozungulira. Koma kampani woyamba kupereka kapangidwe zatsopano. Dials zitsulo amakona anayi kapena lalikulu. Mu zaka za m'ma 20, ndi kapangidwe latsopano kulemberapo ndi chiphiphiritso "kukongola". ulonda akazi woyamba chokongoletsedwa ndi miyala ya safiro ndi diamondi kampani "Longines" wakhala miyeso yolinganizira wa ndiye mafashoni.

M'zaka za m'ma 20, luso ali kusanduka mofulumira kwambiri. N'zosadabwitsa kuti wapamwamba-woonda mu atomu wotchi mu 1960 anali kuperekedwa kwa iwo mwa "Longines". Koma Mlengi sanafune kusiya apo, ndipo patapita zaka 19 ndi dziko latsopano, abwino kwambiri mu mbiri ya zitsanzo wotchi - Feuille d'Kapena. The nyumba anali 2 okha mm makulidwe. Mukupanga yekha inamuluma milomo yake ndipo sankadziwa kuti ndi woyenera limagwirira zovuta chipangizo. Chinsinsi ndi losavuta - zonse anabisidwa mu thupi.

"Longines" ndi Sports

Choyamba "Longines" kwafika masewera mu 1912. Kenako mu Basel mpikisano odzipereka feduro tchuthi cha chikhalidwe thupi. kampani akufuna kuyeza mpikisano pa mtunda wa mamita 80 anatulukira wake watsopano - wotchi ndi nthawi yokha. mayesero anali bwino, ndipo kuti chinali chiyambi m'bwalo lonse.

Itatha yoyamba kupambana ulonda akhala chimagwiritsidwa ntchito masewera, ndipo mu 1952 chizindikiro cha Zima Olympic ku Oslo. Kuyambira pamenepo, pafupifupi onse mpikisano wa sikelo zinachitika ndi thandizo la "Longines". Penyani mtundu yasonyeza iwo supertochnye.

"Longines" mu ndege

Reviews maola "Longines" anazungulira dziko. Panapita iwo naye koyamba yosayima ndege ya Atlantic kwambiri woyendetsa Charles A. Lindbergh. Patapita kanthawi, kampani opangidwa mndandanda wapadera ulonda kwa oyendetsa amene amagwiritsidwa ntchito lero. The "Ola ngodya" ndi ophatikizidwa ntchito.

oyendetsa akazi kuzindikira osati khalidwe komanso kukongola kwa mtunduwu. Mu mmasate cha m'ma 20 kampani anakhala kuthandizira ndi m'munsili maulendo ambiri. Munthu woyamba ulonda anayesedwa "Longines" Amelia Irhart kuti wopereka mkazi woyamba ndege ku New Zealand kwa Ireland, zouluka padziko lonse pamodzi. chochitika ouziridwa chilengedwe cha inanso mndandanda wa zida ndege - siderografa.

Star ulendo

Lero, nyenyezi zambiri kusankha penyani "Longines". Photos ndi iwo Tingaone pa Internet ndi m'magazini yowala glossy. Anthu koitanira makampani ndiwo: Odri Hepbern, Oleg Menshikov, Olga Kapranova, Maria Sharapova, Keyt Uinslet. Amadziwika kuti amakonda mtunduwu anali Mfumukazi Diana.