Kafukufuku ndi njira kuonjezera mphamvu ya malonda

zochita zonse zimene mumachita kuti kukopa makasitomala, muyenera ndithudi kuunikira. Marketing njira kuyesetsa, kukopa chidwi makasitomala angathe. Kubwerera pa zimenezi ayenera kukhala ndi pazipita.

1000 Flyers ndi kuyitana 10 vuto lina kungathandize kukwaniritsa cholinga anakhumba, ndi zina n'kosaloleka chifukwa. Izi makamaka zofunika chandamale cha makampani kuti apereke ntchito mtengo.

Choyamba, tiyeni kumvetsa luso ndi momwe kuunikira mphamvu ya malonda.

zizindikiro zimene ayenera kutsatira, ndipo kodi anachita? Kodi kuyeza iwo? Zodabwitsa zosiyanasiyana:

1. Total mtengo kwa kampani malonda.
2. Chiwerengero cha mayankho.
3. Mlingo zimene pamtima chiwerengero cha mauthenga.
4. Price pa chithandizo.
5. Number mayankho, zomwe zinachititsa makasitomala atsopano zimapezeka.
6. Chiwerengero cha ntchito kwa makasitomala atsopano.
7. Price aliyense kasitomala anakopeka
8. The chiŵerengero cha mtengo ndi phindu la kasitomala latsopano anakopeka.
9. ROI - kubwerera mu mawonekedwe a chithunzi tingachipeze powerenga pa nkhani ya malonda (malire a mtengo wina ruble malonda).

ena mwa zizindikiro zimene tiyenera kuziganizira mwatsatanetsatane. ndi mtengo okwana ndi kampeni malonda chiyani? Ichi chimatanthauza kuti inu mukhoza aganyali ndawala kukopa kuthekera makasitomala atsopano.

Chiwerengero cha ntchito - umu ndi mmene anthu ambiri anatembenukira kwa inu kuti mundithandize. Mlingo zimene chiwerengero cha mauthenga onse. Ngati ife tione chitsanzo cha Flyers 1000 ndi kuyitana khumi ukubwera. Izi zikutanthauza kuti inu 1% aubusa.

mtengo wa mmodzi ndi chiyani? Ngati aliyense Flyer inu ndalama 5 rubles, ndiye ndalama zanu okwana analipo pafupifupi 5 000 rubles. The mtengo uliwonse mankhwala kukhala wolingana rubles 500.

Kodi awerengere nambala ya mayankho, zomwe zinachititsa makasitomala atsopano bwanji? Mwachitsanzo, ngati khumi awa kuyitana asanu anthu anaganiza kugula chinachake, mu nkhani iyi kuchuluka kutembenuka adzakhala wofanana ndi pafupifupi 50%. masamu ndi wosavuta, koma mu nkhani iyi inu nthawi zonse amakhala Pre-kuwerengetsa okha, kuti tikhalebe wofiira kwambiri. N'zothekanso kuyerekeza zosiyanasiyana njira pakati pawo.

Price kukopa makasitomala angathe. Mtengo wa munthu aliyense sadzakhala 500 rubles, monga tatchulazi, ndi rubles 1000. Timachita aziwerenga yosavuta ndi kuchulukitsa chithunzi ichi ndi awiri, ndipo tipeze ndalama pa kasitomala, amene adzakhala 1000 rubles.

Ngati phindu lililonse kasitomala ingathandize kakhumi, zimene zinachitikira njirayi msonkhano adzakhala wopambana kuposa inu. Inu mukhoza bwinobwino ntchito njira imeneyi chifukwa zolinga malonda. Lililonse ruble, umene wakhala padera mu malonda, adzakuweruza oposa 10 rubles phindu ukonde.

A zambiri kapena kodi zokwanira? Inu nokha pa nthawi kuzindikira mfundo imeneyi poganizira kokha profitability a malonda awo. zizindikiro ziyenera ziziyezedwa ndi zotsatira za aliyense kampeni. Today ife kuyesera kupereka zinthu mwa zitsanzo zotsatirazi.

Mwachitsanzo № 1. Lounikira malonda kampani.

Wabizinesi anachita mailings unaddressed anaitana kulembetsa mu olimba club kuti ndi lotseguka kwa akulu ndi ana.

Total anatumiza makalata oposa 5,000 mu mailboxes mumzindawo.

1. ndalama yosindikiza kuposa kuchuluka kwa ndalama ya 16 300 rubles.
2. Itanani anthu 10.
3. Cacikulu mitengo Poyankha, pa maziko a kanjedza anakwana 0.2% (10/5000)
4. Price munthu ayankhe adzakhala wofanana 1630 rubles, ichi m'pofunika kugawa chiwerengero cha 16,300 10.
5. Chiwerengero cha kumenya imene inachititsa kupeza makasitomala atsopano - 5.
6. Chiwerengero kutembenuka kwa makasitomala atsopano unali 50% (5:10).
7. Kupeza Mtengo aliyense kasitomala latsopano anakonzeka 3260 rubles.

Wabizinesi sanakhutire ndi zotsatira ndi msonkhano anapitiriza. Flyers anayikidwa mu anthu.

A chinthu chofunika kwambiri

Funso angakhalepo: kodi ofunika kuganizira mtengo wa kampeni malonda kuti imakhudzana ndi Mabwana ndi kulankhulana? Mulimonsemo, musati muziyang'anira zimene kasitomala apeza inu kwaulere.

Pakuti aliyense wofuna thandizo latsopano kulipira, ngakhale mfundo ili lalikulu kusitolo, ndi ogula ikhudzire awo kubwera kwa inu katundu. Mtengo uliwonse kasitomala kuchita masamu.

Kodi mumakonda kulipira nyumba, azilandira malipiro kwa ogwira ntchito, kulipira ngongole mwezi zofunikira, etc. Ambiri mwa ndalama zimenezi ntchito pa izo, kuti makasitomala kubwera popanda khama zoonjezera malonda.

Tsopano ife tiyang'ana pa chitsanzo ndi ziyenera makampeni a malonda.

Ngati sitolo kwanu nthawi zonse anapita ndi anthu oposa 100 tsiku lililonse, onetsetsani chithunzi ichi adzakhala pawiri pambuyo Launch la ntchito malonda. Ichi ndi chofunikira lonse la mphamvu ya malonda, chifukwa muyenera kuganizira okha ofika makasitomala, ndi zonse kuyerekeza ndi wotsika mtengo. Mwina, SMS-kutumiza ndi njira kukopa chiyembekezo atsopano amene mukufuna kugula mankhwala anu, kapena mwina zidzakhala zosavuta Flyers. Radio malonda ndi udindo komanso zikwangwani m'madera ambiri anthu.

Mwachitsanzo № 2. kampeni Zofunikira.

Ngati mndandanda yamakalata si kukumana zoyembekezera zanu zonse, ndiye muyenera kugwiritsa ntchito Flyers kukopa makasitomala atsopano.

1. kusindikiza unapatsidwa kwa timapepala ta 1000, zomwe zinabweretsa 1100 rubles. 1280 rubles chidzakhala choyenera ntchito ochirikiza, amene masiku angapo adzakhala Tinkagawa Flyers onse odutsa. Kungofika 2380 rubles - mtengo.
2. 14 kulandira foni.
3. Cacikulu mitengo zimene 1.4%
4. Mtengo uliwonse ayankhe Akuti pa 170 rubles (2380: 14).
5. 5 - Number mayankho, zomwe zinachititsa makasitomala atsopano anali kupezeka.
6. Peresenti kutembenuka anali 36% (5/14).
7. Phindu lililonse makasitomala atsopano ndi 476 rubles (2830/5).

Zotsatira makampeni a malonda Alex anasangalala kwambiri. Iye anaganiza ntchito kukopa kuthekera makasitomala atsopano posachedwapa.

Ngati Tikayerekeza zotsatira makalata mwachindunji, Flyers kuti anali bwino. Komanso, ndalama mtengo kwambiri, ndipo monga gwero lalikulu la mtengo kasitomala, deta izi anakonza Alexei wazamalonda.

Iwo amagwiritsa tsopano njirayi. Titsiriza ndi timapepala ta, motero kupanga maganizo mphamvu kuonjezera kuchuluka mayankho.

Mwachitsanzo 3. lowunikira la kampani malonda

Unyolo masitolo anaganiza kuti SMS-yamakalata maziko olembetsa.

1. Ndalama uthenga uliwonse ndalama avareji 1 ruble.
2. Pafupifupi 25% analandira uthenga uyu anadza sitolo, ndipo pafupifupi 30% makasitomala kupanga kugula pa avareji rubles 3,000, mphepete mwa osachepera 500 rubles.
3. The peresenti kutembenuka nsanamira mu kugula anali 6,25%, mwachitsanzo 25% × 25%.
4. Popeza kuti isanu ya olembetsa zana kupanga chinthu, ndipo anabweretsa Uwerenge rubles 3,000 aliyense anakhala pa kampeni malonda anabweretsa 30 rubles malire.

Baibulo limeneli malonda kampani othandiza kwambiri, ndipo zotsatira zake zimakhala zofanana kwambiri ndi mmene SMS-yamakalata, ngati chikuchitidwa.

Chabwino olembedwa maganizo sizikutanthauza kutumizirana mauthenga malonda mlungu uliwonse. Muyenera kutumiza mauthenga kamodzi pa masabata awiri, ndiye inu mukhoza bwinobwino kudalira zotsatira.

Musati sasamala za SMS-tumizani ma invoice wopelekedwa, komanso malonda yam'manja. Izo ziyenera kugwiritsidwa ntchito ngati chandamale omvera anafotokoza kuti zochita zanu ndi omvera.

CHITSANZO №4. Lowunikira la msonkhano

Malonda ndawala anapangidwa mu "Yandex. Direct ", zochokera kiyi-akuti" anakongoletsa mabafa ", ndi mndandanda wa malonda monga:" Inu Zinkafunikiradi kukonza m'chimbudzi? 5% kuchotsera Only mpaka September 15! Tsopano ife dinani! ".

1. Total mtengo anakwana zoposa 3982 rubles.
2. Zotsatira zake zinali 230 169 zidindo za malonda anu.
3. Kudina anu webusaiti - 1199.
4. kuyitana oposa 100 webusaiti wanu.
5. Zoposa 25 madongosolo ndi malire a za 40 000 rubles.
6. Mlingo analabadira 0,52%
7. Price pa mankhwala ndi wofanana 3,32 rubles
8. Mtengo uliwonse watsopano kasitomala 159 rubles (3982/25).
9. ROI anali 1258 rubles malire zina pa ruble wina ndalama malonda.

Chotero malonda kampani ndi mpikisano waukulu ndi mtengo-bwino kunathandiza zabwino ndithu. dongosolo ntchito ndi chiwerengero cha makasitomala atsopano zikuchulukirachulukira.