Beer "Tuborg": Mlengi chithunzi, ndemanga

Kwa nthawi yoyamba za mowa "Tuborg" inali kudziŵika m'zaka 19 mochedwa. Palibe ndiye sakanakhoza kuganiza kuti mankhwala adzabweretsa dziko nthaŵi zonse moona dziko wotchuka.

mbiri yakalekale

Zonsezi zinayambira Denmark. Kumeneko mu 1873, Suli kutali Copenhagen osadziwika Karl Tetgen anamanga mbewu kwa kupanga ya mowa wotchuka. Dzina mowa wake "Tuborg" polemekeza Nyumbayi eponymous, omwe m'zaka za m'ma 17 anali chuma cha wamalonda wolemera Jonas Thue. Pakuti wamalonda nyumba anali linga weniweni ndi chitetezo. Choncho dzina. Ndipotu, amachoka mu Chidanishi borg - ". Thue Nyumbayi" ndi "zazikulu" ndipo Tuborg angamasuliridwe monga Choncho dzina la munthu ndipo kawirikawiri akulowa nkhaniyo. Angamvetse izi ndani kuti mu zaka mazana angapo, dzina anthu a mumzinda wa likulu sikungakuthandizeni kuti anthu padziko lonse?

"Tuborg" mowa yomweyo unakhala wotchuka kwambiri. Chifukwa cha ichi chinali chabe kukoma kwambiri ndi fungo zodabwitsa za chakumwa wakale. Pamlingo waukulu kuno, oddly mokwanira, iye ankasewera udindo wa ma CD. Masiku amenewo, mowa ndi zimagwiritsa amagulitsidwa mbiya, ndi eni Tuborg anaganiza koyamba m'dziko kutsanulira mu botolo. Zimenezi zachititsa kuti kutchuka kwa chakumwa latsopano.

Osiyanasiyana "Tuborg"

Beer "Tuborg" sangakhoze kusokonezedwa ndi wina ndi mzake. chifukwa lagona mu Chinsinsi wake. Chinsinsi chake chagona pa yisiti wapadera ntchito yopanga ake. zikuchokera awo zimatetezedwa ndi zinsinsi zochitira malonda ndi lagona pa mtima wa kukoma wapadera kumwa. kampaniyo panopa umabala mitundu ingapo ya mowa wotchuka. Kuwadziwa thandizo tebulo.

Aliyense wa mitundu izi mu njira zawo wapadera. Koma chinthu chimodzi zimagwirizana pamodzi: a woonda ndi kuwala kwambiri kukoma. "Tuborg" wangwiro zisanko phokoso, komanso nkhani wapamtima ndiponso ochezeka. Ilibe kuwawa kwake mowa, kotero mu kutentha kapu ya chakumwa imangokhala irreplaceable. Zomera ano Tuborg ankanyamula mu mabotolo galasi, zitini ndi kegs.

Kodi ogula?

Tsopano m'mayiko oposa zana padziko lonse kukhazikitsa malo ogulitsira ake mowa "Tuborg". ndemanga kasitomala za izo makamaka positive. Ogula kuti mowa n'zosavuta kwambiri ndi chokoma. Kwa izo alibe mutu, ngakhale ngati inu kumwa kwambiri. Zimenezi yekha limakamba za khalidwe la mankhwala.

Koma ena monga sindimakonda izo. Pali ena mafani amene amakhulupirira kuti mowa kukhala olimba, onunkhira ndi ndi kuwawa kutchulidwa mu kukoma. Anthu amenewa siyani ndemanga zoipa za chakumwa "Tuborg". ogula anazolowera si nthawi zonse amatha kuona kukoma kusiyana ndi kusiyanitsa zosiyanasiyana wina kwa mzake, kotero nthawizina pali maganizo kuti mowa onse udzathiridwa ku chotengera munthu mmodzi, zolemba zosiyanasiyana. Pa lingaliro limeneli, ndipo samapereka tcheru. Ambiri, ambiri akadali akuika "Tuborg" dongosolo la udzakwaniritsidwa kuposa zina zambiri mofanana odziwika mowa zopangidwa.

chakumwa opanga

Yofululira moŵa Tetgena zonse kuwonjezeka mabuku kupanga ndi kusangalatsa makasitomala ake ndi modes latsopano ndi latsopano. Choncho, mu 1880, izo unayambitsidwa mu ulimi wa Tuborg Green, ndipo zaka zisanu pambuyo anaonekera Tuborg Gold. Anthu ankakonda mowa latsopano "Tuborg". Opanga akuyesera kukakomana ndi zofuna za anthu. Kumwa zaka anakhala zambiri wotchuka. Iye adayamba kutulutsa okha msika zoweta, koma kenako anapita kupitirira. Zolimbitsira ake, kampani Karl Tetgena mu 1894 anabwera pamodzi ndi khumi moŵa zina za dziko, anapanga gulu lotchedwa United moŵa, umene kupikisana ndi wotchuka "Carlsberg" kampani zaka zimenezo.

Pasanathe zaka khumi, kwa mgwirizano makampani pa nsoka wa mitundu ya chikoka yosainidwa, ndipo mu 1970 dziko wotchuka Carlsberg chabe anagula mpikisano ake. Kuyambira pamenepo, wotchuka Chidanishi mowa anayamba kutulutsa m'mayiko ena ku Ulaya. Mu 1991, gulu la makampani Scandinavia teamed mu mgwirizano otchedwa Baltic n'koyenera Ndagwira, umene ukugwira ndalama moŵa mu Soviet Union. Wotchuka "Tuborg" anayamba ulendo wake padziko lapansi, ndipo tsopano, mayiko 21 akuzipanga izo pansi chilolezo, osati Europe komanso ku Africa ndi Asia.

Ndi maso anga

Izo ziri tsopano pafupi aliyense mu dziko amadziwa chimene chimaoneka ngati mowa "Tuborg". Photos kukometsera mu magazini, timabuku ndi zithunzi. zithunzi Tingaone mankhwala mu ulemerero wake onse. Wogula mukhoza kuona botolo choyambirira ndi chubu imathandiza, omwe sayenera openers. Ndi mphete wapadera mosavuta kuchotsedwa zoyenda limodzi. Amanena lililonse mankhwala aumbike pansi mtundu wa mankhwala omwe ali m'bukuli. Izi zachitika kuti tisaletse kupeza mowa maukonde malonda. Lopotana yaing'ono kukula mtengo lili ndi mfundo zonse za chakumwa ndipo alibe zotere padziko botolo. Izi zimathandiza kuti tione nkhani zake.

Yaikulu komanso zithunzi malonda ndi chipilala kwa mowa wotchuka, anakhazikitsa m'gawo la Mlengi ku Denmark. Mlatho mu mawonekedwe a botolo kutalika mamita twente-sikisi, mkati limene pali Nyamulani. Ndi kuti, alendo kukwera pamwamba pa kapangidwe ndi kusangalala ndi chithunzi chosonyeza Copenhagen.

Kodi "Tuborg" ali bwino?

Monga mukudziwa, kwenikweni, "Tuborg" - kuwala mowa. Yekha ndi Tuborg Black. Mu waukulu otchuka mtundu dziko mmodzi wa chakumwa wakale wa Denmark - Tuborg Green. Izi lager kuwala anapangidwa kuchokera madzi oyera, kuwala balere chimera, mankhwala siimakupiza ndi chimera madzi. chakumwa mphamvu wotsika ndi chimachititsa 4.6 peresenti zokha. Special yisiti amene ntchito yokonza ake, kupereka chakumwa kukoma wapadera, kukoma wapadera ndipo amathandiza kuti chilengedwe cha thovu khola pa kalilole. Yotsirizira khalidwe n'chofunika kwambiri makamaka kwa connoisseurs wa luso la moŵa. Opanga pofuna kutsindika zakumwa wapadera wapadera, kuikidwa pa chizindikiro chake chifaniziro chenicheni cha korona ankavala Mfumukazi Denmark. Am'deralo ngakhale mwanthabwala zindikirani kuti iwo tsopano ali ndi Koroleva Margaret, koma Mfumu Tuborg. Kudziyerekezera koteroko ndi kuzindikira pagulu ndi mbali yabwino zimenezi zitha kuperekedwa kwa mankhwala alionse.